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Keyed-Up Motorsports

NASCAR team

NASCAR team

FieldValue
Team_nameKeyed-Up Motorsports
Logo[[File:Keyed-Up MotorsportsLogo.jpg150px]]
Owner_namesRaymond Key
BaseMooresville, North Carolina, United States
SeriesSprint Cup Series
DriversCasey Mears, Scott Riggs
ManufacturerChevrolet
Debut2010 Food City 500
Drivers_champ0

Keyed-Up Motorsports is a former stock car racing team which competed in the NASCAR Sprint Cup Series. Owned by Raymond Key, the team fielded the No. 90 Chevrolet Impala for 2010 but failed to qualify for the 2010 Daytona 500. Casey Mears was the driver for the first six events, their crew chief was Doug Richert and the team purchased their cars from Dale Earnhardt Inc. The team committed to run the first 7 races of 2010 and planned to run the full season if funding was secured. It was briefly an affiliate of the Nationwide Series team, Key Motorsports, owned by Raymond's brother Curtis.

Car No. 90 History

In late 2009, Raymond Key was granted permission by NASCAR to form a new Sprint Cup Series team for the 2010 season. Keyed-Up selected the number "90" for their first car with the goal of competing in the Daytona 500. Keyed-Up was able to find sponsorship for the new car. As of the Daytona 500 their sponsors included 75000000.com, Wix Filters, Simpson Race Products, and Russo's Tinting. On January 16, 2010, Keyed-Up Motorsports announced that Ergodyne Work Gear would be an associate sponsorship for the entire 2010 season.

Mears's first appearance in the car came in qualifying for the Daytona 500. The team qualified 39th but failed to make the race after the qualifying race. The team failed to make the first four races of the season before finally making the field at Bristol.

Despite the team's qualifying troubles, Mears insisted Keyed-Up Motorsports would run the full race if he made the field and not be a start and park operation. Mears was only signed through the first 5 races, and was free to look elsewhere after that.

After failing to make five of the first six races, Mears finished his commitment with Keyed-Up Motorsports and moved to a temporary role with Joe Gibbs Racing as a standby driver for Denny Hamlin, who was recovering from ACL surgery. They signed Scott Riggs on March 30 and successfully qualified for Phoenix, the second race in seven attempts. Shortly after, Keyed-Up Motorsports announced the team was moving to a part-time schedule for 2010. In May 2010, the team suspended operations until sponsorship could be found rather than resort to funding via start and park. The team announced that it would return in 2011 for a limited schedule with Riggs as the driver and Doug Richert as crew chief. However, Keyed-Up never appeared at Daytona, and Richert moved to Rick Ware Racing while Riggs drove some races for Whitney Motorsports.

Car No. 90 results

NASCAR Sprint Cup Series resultsYearDriverNo.Make123456789101112131415161718192021222324252627282930313233343536OwnersPts2010Casey Mears90Chevy48th304Scott Riggs
DAY
DNQCAL
DNQLVS
DNQATL
DNQBRI
30MAR
DNQ
PHO
28TEXTALRCHDARDOVCLTPOCMCHSONNHADAYCHIINDPOCGLNMCHBRIATLRCHNHADOVKANCALCLTMARTALTEXPHOHOM

References

References

  1. (2010-05-12). "SpeedwayMedia.com, Online Resource For Motorsports Information, NASCAR stats, news, PR's, and more!". Speedwaymedia.com.
  2. (2010-02-10). "Team notes: Drivers ready for curtain to rise at Daytona". Usatoday.Com.
  3. "Richert Joins Keyed-Up Motorsports". MotorRacingNetwork.com.
  4. "Yahoo! Sports – Sports News, Scores, Rumors, Fantasy Games, and more". Sports.yahoo.com.
  5. "Key Motorsports – NASCAR Craftsman Truck Series Team". Keymotorsports.us.
  6. Official Release. (2009-11-04). "Keyed Up Motorsports to debut new team in 2010 – Nov 4, 2009". Nascar.Com.
  7. "Yahoo! Sports – Sports News, Scores, Rumors, Fantasy Games, and more". Sports.yahoo.com.
  8. Pete Pistone Special to CBSSports.com. (2010-02-11). "Mears among tough-luck drivers to miss big race at Daytona – Auto Racing – CBSSports.com NASCAR, IRL, F1". Cbssports.com.
  9. (2010-03-03). "NASCAR Driver Casey Mears Hoping to Race Soon – NASCAR". NESN.com.
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