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2012 United States presidential election in Wisconsin
none
none
Field
Value
election_name
2012 United States presidential election in Wisconsin
country
Wisconsin
type
presidential
ongoing
no
previous_election
2008 United States presidential election in Wisconsin
previous_year
2008
election_date
November 6, 2012
next_election
2016 United States presidential election in Wisconsin
next_year
2016
turnout
70.35%
image_size
x200px
image1
President Barack Obama, 2012 portrait crop.jpg
nominee1
**Barack Obama**
party1
Democratic Party (United States)
home_state1
Illinois
running_mate1
**Joe Biden**
electoral_vote1
**10**
popular_vote1
**1,620,985**
percentage1
**52.83%**
map_image
{{Switcher
map_caption
title
President
before_election
Barack Obama
before_party
Democratic Party (United States)
after_election
Barack Obama
after_party
Democratic Party (United States)
image2
Mitt_Romney_by_Gage_Skidmore_6_cropped.jpg
nominee2
Mitt Romney
party2
Republican Party (United States)
home_state2
Massachusetts
running_mate2
Paul Ryan
electoral_vote2
0
popular_vote2
1,407,966
percentage2
45.89%
ObamaRomneyTie/No Data
The 2012 United States presidential election in Wisconsin took place on November 6, 2012, as part of the 2012 United States presidential election in which all 50 states plus the District of Columbia participated. Wisconsin voters chose 10 electors to represent them in the Electoral College via a popular vote pitting incumbent Democratic President Barack Obama and his running mate, Vice President Joe Biden, against Republican challenger and former Massachusetts Governor Mitt Romney and his running mate, Congressman Paul Ryan.
Obama won the state of Wisconsin with 52.83% of the vote to Romney's 45.89%, a 6.94% margin of victory. While this represented half the victory margin of Obama's 13.91% win in 2008, when he won 59 of 72 counties and 7 of 8 congressional districts, it still remains the only other presidential election in the 21st century where the winning candidate won the state by more than 1% of the vote. Obama's win was also surprisingly comfortable even though Wisconsin was the home state of Republican vice presidential nominee Paul Ryan, making him the first Republican vice presidential nominee to lose their home state since Jack Kemp lost New York in 1996. Obama's win was attributed to victories in Milwaukee, the state's largest city; Madison, the state capital; northwestern Wisconsin; and the Driftless Region. Romney's strength was concentrated in the loyally Republican Milwaukee suburbs, particularly the WOW counties (Ozaukee, Washington, and Waukesha), where he carried a combined 67.03% of the vote to Obama's 32.00%. He also flipped 24 counties in the Northeast and Central Plain regions, though most of them were rural and, therefore, insufficient to overcome Obama's aforementioned victories. Obama nonetheless became the first Democrat to win the White House without carrying Iron County since Woodrow Wilson in 1916.
As of 2024, this is the last time the Democratic presidential nominee won the following counties: Adams, Buffalo, Columbia, Crawford, Dunn, Forest, Grant, Jackson, Juneau, Kenosha, Lafayette, Lincoln, Marquette, Pepin, Price, Racine, Richland, Sawyer, Trempealeau, Vernon, and Winnebago. This remains the last time that any candidate won Wisconsin with more than 50% of the vote or by more than 1 percentage point.
Primary elections
Democratic primary
President Barack Obama ran unopposed in the Democratic Primary, winning 293,914 votes, or 97.89%. Uncommitted ballots received 5,092 votes, or 1.89% of the vote, while 849 votes, 0.28%, were scattered. 111 delegates, all of which were pledged to Obama were sent to the 2012 Democratic National Convention in Charlotte, North Carolina.
Republican primary
The 2012 Wisconsin Republican presidential primary took place on April 3, 2012, the same day as the primaries in the District of Columbia and Maryland. Mitt Romney edged out a victory, with 44.03% of the vote and 33 delegates, with former Senator Rick Santorum of Pennsylvania coming in second with 36.83% of the vote and 9 delegates. No other candidates won any delegates nor counties, though representative Ron Paul of Texas's 14th district received 11.15% and former Speaker of the House Newt Gingrich received 5.84%. All other candidates received less than 1%. Romney's strength was concentrated in Southeast Wisconsin, carrying Milwaukee and all of its suburbs (including the Kenosha and Racine as well as the ancestrally Republican counties of Ozaukee, Washington, and Waukesha), as well as Madison. Santorum's most significant victories were in Western Wisconsin and in Green Bay and its respective suburbs.
2012 Wisconsin Republican presidential primary
Candidate
Votes
Percentage
Delegates
[[File:America Symbol.svg
14px]] **Mitt Romney**
**346,876**
**44.03%**
**33**
Rick Santorum
290,139
36.83%
9
Ron Paul
87,858
11.15%
0
Newt Gingrich
45,978
5.84%
0
Michele Bachmann
6,045
0.77%
0
Jon Huntsman
5,083
0.65%
0
Uninstructed
4,200
0.53%
0
Scattering
1,668
0.21%
0
**Total:**
787,847
100%
**42**
General election
Predictions
Source
Ranking
As of
Huffington Post
November 6, 2012
CNN
November 6, 2012
New York Times
November 6, 2012
Washington Post
November 6, 2012
RealClearPolitics
November 6, 2012
Sabato's Crystal Ball
November 5, 2012
FiveThirtyEight
November 6, 2012
Results
Although Republican vice presidential nominee Paul Ryan was from Wisconsin, representing the 1st district in Congress, the Republican Party lost by around a seven-point margin, which was, albeit an improved loss from Obama's landslide 13.91% margin in 2008, a crucial loss.
2012 United States presidential election in Wisconsin
Party
Candidate
Running mate
Votes
Percentage
Electoral votes
**Democratic**
**Barack Obama** **(incumbent)**
**Joe Biden** **(incumbent)**
**1,620,985**
**52.83%**
**10**
Republican
Mitt Romney
Paul Ryan
1,407,966
45.89%
0
Libertarian
Gary Johnson
Jim Gray
20,439
0.67%
0
Green
Jill Stein
Cheri Honkala
7,665
0.25%
0
Write-Ins
Write-Ins
5,170
0.17%
0
Constitution
Virgil Goode
Jim Clymer
4,930
0.16%
0
Socialist Equality
Jerry White
Phyllis Scherrer
553
0.02%
0
Socialism and Liberation
Gloria La Riva
Filberto Ramirez Jr.
526
0.02%
0
Justice
Rocky Anderson
Luis J. Rodriguez
112
0.00%
0
Peace & Freedom
Roseanne Barr
Cindy Sheehan
88
0.00%
0
**Totals**
**3,068,434**
**100.00%**
**10**
By county
County
Barack Obama
Democratic
Mitt Romney
Republican
Various candidates
Other parties
Margin
Total votes cast
#
%
#
%
#
%
#
%
Totals
1,620,985
52.83%
1,407,966
45.89%
39,483
1.29%
213,019
6.94%
3,068,434
Adams
5,552
53.87%
4,644
45.14%
101
0.99%
898
8.73%
10,287
Ashland
5,399
64.49%
2,820
33.68%
153
1.83%
2,579
30.81%
8,372
Barron
10,890
47.99%
11,443
50.43%
359
1.58%
-553
-2.44%
22,692
Bayfield
6,033
61.64%
3,603
36.81%
152
1.55%
2,430
24.83%
9,788
Brown
62,526
48.50%
64,836
50.29%
1,566
1.21%
-2,310
-1.79%
128,928
Buffalo
3,570
50.72%
3,364
47.79%
105
1.49%
206
2.93%
7,039
Burnett
3,986
45.94%
4,550
52.44%
141
1.62%
-564
-6.50%
8,677
Calumet
11,489
43.49%
14,539
55.03%
392
1.48%
-3,050
-11.54%
26,420
Chippewa
15,237
49.26%
15,322
49.53%
373
1.21%
-85
-0.27%
30,932
Clark
6,172
44.72%
7,412
53.71%
217
1.57%
-1,240
-8.99%
13,801
Columbia
17,175
56.23%
13,026
42.64%
345
1.13%
4,149
13.59%
30,546
Crawford
4,629
59.22%
3,067
39.24%
121
1.54%
1,562
19.98%
7,817
Dane
216,071
71.03%
83,644
27.50%
4,466
1.47%
132,427
43.53%
304,181
Dodge
18,762
42.17%
25,211
56.67%
515
1.16%
-6,449
-14.50%
44,488
Door
9,357
52.95%
8,121
45.96%
193
1.09%
1,236
6.99%
17,671
Douglas
14,863
64.92%
7,705
33.66%
326
1.42%
7,158
31.26%
22,894
Dunn
11,316
51.46%
10,224
46.49%
452
2.05%
1,092
4.97%
21,992
Eau Claire
30,666
55.95%
23,256
42.43%
884
1.62%
7,410
13.52%
54,806
Florence
953
36.30%
1,645
62.67%
27
1.03%
-692
-26.37%
2,625
Fond du Lac
22,379
41.91%
30,355
56.84%
668
1.25%
-7,976
-14.93%
53,402
Forest
2,425
52.17%
2,172
46.73%
51
1.10%
253
5.44%
4,648
Grant
13,594
56.06%
10,255
42.29%
399
1.65%
3,339
13.77%
24,248
Green
11,206
58.00%
7,857
40.66%
259
1.34%
3,349
17.34%
19,322
Green Lake
3,793
39.20%
5,782
59.76%
100
1.04%
-1,989
-20.56%
9,675
Iowa
8,105
64.66%
4,287
34.20%
142
1.14%
3,818
30.46%
12,534
Iron
1,784
49.12%
1,790
49.28%
58
1.60%
-6
-0.16%
3,632
Jackson
5,298
56.89%
3,900
41.88%
115
1.23%
1,398
15.01%
9,313
Jefferson
20,158
45.52%
23,517
53.11%
606
1.37%
-3,359
-7.59%
44,281
Juneau
6,242
52.78%
5,411
45.75%
174
1.47%
831
7.03%
11,827
Kenosha
44,867
55.46%
34,977
43.24%
1,053
1.30%
9,890
12.22%
80,897
Kewaunee
5,153
46.69%
5,747
52.07%
137
1.24%
-594
-5.38%
11,037
La Crosse
36,693
57.82%
25,751
40.58%
1,018
1.60%
10,942
17.24%
63,462
Lafayette
4,536
57.04%
3,314
41.68%
102
1.28%
1,222
15.36%
7,952
Langlade
4,573
43.47%
5,816
55.29%
130
1.24%
-1,243
-11.82%
10,519
Lincoln
7,563
49.70%
7,455
48.99%
198
1.31%
108
0.71%
15,216
Manitowoc
20,403
47.88%
21,604
50.69%
610
1.43%
-1,201
-2.81%
42,617
Marathon
32,363
46.32%
36,617
52.41%
882
1.27%
-4,254
-6.09%
69,862
Marinette
9,882
47.56%
10,619
51.11%
276
1.33%
-737
-3.55%
20,777
Marquette
4,014
49.52%
3,992
49.25%
99
1.23%
22
0.27%
8,105
Menominee
1,191
86.49%
179
13.00%
7
0.51%
1,012
73.49%
1,377
Milwaukee
332,438
67.49%
154,924
31.45%
5,214
1.06%
177,514
36.04%
492,576
Monroe
9,515
48.83%
9,675
49.65%
295
1.52%
-160
-0.82%
19,485
Oconto
8,865
44.64%
10,741
54.09%
253
1.27%
-1,876
-9.45%
19,859
Oneida
10,452
48.27%
10,917
50.42%
283
1.31%
-465
-2.15%
21,652
Outagamie
45,659
48.27%
47,372
50.08%
1,565
1.65%
-1,713
-1.81%
94,596
Ozaukee
19,159
34.32%
36,077
64.63%
581
1.05%
-16,918
-30.31%
55,817
Pepin
1,876
50.72%
1,794
48.50%
29
0.78%
82
2.22%
3,699
Pierce
10,235
48.69%
10,397
49.46%
388
1.85%
-162
-0.77%
21,020
Polk
10,073
44.62%
12,094
53.58%
406
1.80%
-2,021
-8.96%
22,573
Portage
22,075
56.12%
16,615
42.24%
647
1.64%
5,460
13.88%
39,337
Price
3,887
49.20%
3,884
49.16%
130
1.64%
3
0.04%
7,901
Racine
53,008
51.28%
49,347
47.74%
1,009
0.98%
3,661
3.54%
103,364
Richland
4,969
57.41%
3,573
41.28%
113
1.31%
1,396
16.13%
8,655
Rock
49,219
61.00%
30,517
37.82%
954
1.18%
18,702
23.18%
80,690
Rusk
3,397
47.24%
3,676
51.12%
118
1.64%
-279
-3.88%
7,191
St. Croix
19,910
43.07%
25,503
55.17%
812
1.76%
-5,593
-12.10%
46,225
Sauk
18,736
58.68%
12,838
40.21%
353
1.11%
5,898
18.47%
31,927
Sawyer
4,486
49.71%
4,442
49.22%
97
1.07%
44
0.49%
9,025
Shawano
9,000
44.38%
11,022
54.35%
257
1.27%
-2,022
-9.97%
20,279
Sheboygan
27,918
44.56%
34,072
54.38%
661
1.06%
-6,154
-9.82%
62,651
Taylor
3,763
39.56%
5,601
58.88%
148
1.56%
-1,838
-19.32%
9,512
Trempealeau
7,605
56.41%
5,707
42.33%
169
1.26%
1,898
14.08%
13,481
Vernon
8,044
56.37%
5,942
41.64%
283
1.99%
2,102
14.73%
14,269
Vilas
5,951
42.99%
7,749
55.98%
142
1.03%
-1,798
-12.99%
13,842
Walworth
22,552
43.12%
29,006
55.46%
745
1.42%
-6,454
-12.34%
52,303
Washburn
4,447
47.88%
4,699
50.60%
141
1.52%
-252
-2.72%
9,287
Washington
23,166
29.42%
54,765
69.55%
811
1.03%
-31,599
-40.13%
78,742
Waukesha
78,779
32.31%
162,798
66.76%
2,279
0.93%
-84,019
-34.45%
243,856
Waupaca
11,578
44.81%
14,002
54.19%
260
1.00%
-2,424
-9.38%
25,840
Waushara
5,335
44.28%
6,562
54.47%
151
1.25%
-1,227
-10.19%
12,048
Winnebago
45,449
50.97%
42,122
47.24%
1,602
1.79%
3,327
3.73%
89,173
Wood
18,581
47.77%
19,704
50.65%
615
1.58%
-1,123
-2.88%
38,900
County Flips: {{col-begin}}
DemocraticRepublican
]]
;Counties that flipped Democratic to Republican
Barron (largest city: Rice Lake)
Brown (largest city: Green Bay)
Burnett (largest village: Grantsburg)
Calumet (largest city: Chilton)
Chippewa (largest city: Chippewa Falls)
Clark (largest city: Neillsville)
Iron (largest city: Hurley)
Jefferson (largest city: Watertown)
Kewaunee (largest city: Algoma)
Langlade (largest city: Antigo)
Manitowoc (largest city: Manitowoc)
Marathon (largest city: Wausau)
Marinette (largest city: Marinette)
Monroe (largest city: Sparta)
Oconto (largest city: Oconto)
Oneida (largest city: Rhinelander)
Outagamie (largest city: Appleton)
Pierce (largest city: River Falls)
Rusk (largest city: Ladysmith)
Shawano (largest city: Shawano)
Washburn (largest city: Spooner)
Waupaca (largest city: New London)
Waushara (largest city: Berlin)
Wood (largest city: Marshfield)
By congressional district
Despite losing the state, Romney won five of eight congressional districts.
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