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World Tourism rankings

List compiled by the UN World Tourism Organization

World Tourism rankings

List compiled by the UN World Tourism Organization

Countries by tourist arrivals in 2019

The World Tourism rankings are compiled by the United Nations World Tourism Organization as part of their World Tourism Barometer publication, which is released up to six times per year. It ranks destinations by the number of international visitor arrivals, by the revenue generated by inbound tourism, and by the expenditure of outbound travelers.

Most visited destinations by international tourist arrivals

In 2024, there were 1.45 billion international tourists, with a growth of 11.5% compared to 2023. The top ten destinations were:

DestinationChange
(2023 to
2024)
(%)title=World Tourism Barometerurl=https://pre-webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2024-06/Barom_PPT_May_2024.pdf?VersionId=U7O62HatlG4eNAj.wcmuQG1PMCjK.Ysspublisher=World Tourism Organizationaccess-date=24 June 2024language=endate=May 2024page=19}}title=International Tourism – 2023 starts on a strong note with the Middle East recovering 2019 levels in the first quarterurl=https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2023-05/UNWTO_Barom23_02_May_EXCERPT_final.pdf?VersionId=gGmuSXlwfM1yoemsRrBI9ZJf.Vmc9gYDurl-status=deadarchive-url=https://web.archive.org/web/20230802171252/https://webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2023-05/UNWTO_Barom23_02_May_EXCERPT_final.pdf?VersionId=gGmuSXlwfM1yoemsRrBI9ZJf.Vmc9gYDarchive-date=2 August 2023website=webunwto.s3.eu-west-1.amazonaws.com}}
Tourism in102.02100
Tourism in93.810.185.2
Tourism in the72.48.366.5
Tourism in64.929.635.5
Tourism in60.610.555.2
Tourism in57.81.457.2
Tourism in45.06.642.2
Tourism in the41.812.237.2
Tourism in37.57.834.8
Tourism in36.911.825.1

Rankings by continent

Africa

In 2024, Africa welcomed approximately 75 million international tourist arrivals, reflecting a strong recovery in the continent’s tourism industry. The top ten African destinations in 2024 were:

Destination20232022
Tourism in17.4
Tourism in15.7
Tourism in10.25
Tourism in8.92
Tourism in3.5
Tourism in2.4
Tourism in2.14
Tourism in1.4
Tourism in1.2
Tourism in1.1

Americas

In 2024, there were 213.4 million international tourist arrivals to the Americas, an increase of 6.7% compared to 2023. In 2024, the top ten destinations were:

Destinationtitle=Global and regional tourism performanceurl=https://www.unwto.org/tourism-data/global-and-regional-tourism-performanceaccess-date=2025-01-26website=www.unwto.org}}20232022
Tourism in the72.466.350.8
Tourism in45.041.938.3
Tourism in20.018.312.8
Tourism in8.58.07.1
Tourism in6.75.93.6
Tourism in6.67.23.8
Tourism in6.55.84.5
Tourism in5.65.04.2
Tourism in5.23.72.0
Tourism in3.22.52.0

Asia (incl. Middle East)

In 2024, the top ten destinations were:

Destination202420232022
Tourism in64.935.5―
Tourism in45.034.00.6
Tourism in36.925.13.8
Tourism in35.528.211.2
Tourism in34.928.25.7
Tourism in29.727.016.6
Tourism in25.020.110.1
Tourism in18.7217.1514.36
Tourism in17.512.63.7
Tourism in16.411.03.2

Europe

In 2024, there were 747.3 million international tourist arrivals to Europe, an increase of 5.5% over 2023. Top 10 destinations of the last four years were:

Destination20232022
Tourism in102.0
Tourism in93.8
Tourism in60.6
Tourism in57.9
Tourism in41.8
Tourism in the37.5
Tourism in36.0
Tourism in32.2
Tourism in―
Tourism in21.2

International tourism receipts

International tourism receipts are the earnings a country makes from foreign visitors' spending on goods and services during their stay, such as expenditures accommodation, food and drink, and shopping. In 2024, the top ten destinations were:

Region20242023% Change
(local currency)
(2023 to 2024)
Tourism in the215.0189.113.7%
Tourism in106.592.015.8%
Tourism in the84.573.415.1%
Tourism in77.171.28.3%
Tourism in58.755.95.0%
Tourism in57.0
Tourism in56.350.112.4%
Tourism in54.738.638.1%
Tourism in52.046.112.4%
Tourism in49.945.48.8%

International tourism expenditure

The top ten spenders on international tourism for 2024 were:

Country202420232022
China250.6196.5114.8
United States177.8150.0114.9
Germany120.3111.989.4
United Kingdom119.2110.3―
France60.049.047.7
Australia45.6
Canada43.438.324.4
Russia38.933.0―
Italy35.734.226.5
India35.033.325.9

References

Notes

References

  1. "Global and regional tourism performance".
  2. (May 2024). "World Tourism Barometer". [[World Tourism Organization]].
  3. "International Tourism – 2023 starts on a strong note with the Middle East recovering 2019 levels in the first quarter".
  4. (3 March 2025). "Africa's 9 most visited countries".
  5. "Africa News Issue 23".
  6. "UNWTO 2022: A Year in Review".
  7. "Global and regional tourism performance".
  8. "World Tourism Barometer Statistical Annex".
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