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Vision statement

Future position of an organization

Vision statement

Future position of an organization

The vision and mission statements of the [[LUMO Community Wildlife Sanctuary

A vision statement is a high-level, inspirational statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

Vision statements may fill the following functions for a company:

  • Serve as foundations for a broader strategic plan.
  • Motivate existing employees and attract potential employees by clearly categorizing the company's goals and attracting like-minded individuals.
  • Focus company efforts and facilitate the creation of core competencies by directing the company to only focus on strategic opportunities that advance the company's vision.
  • Help companies differentiate from competitors.

Characteristics

A consensus does not exist on the characteristics of a "good" or "bad" vision statement. Commonly cited traits include:

  • concise: able to be easily remembered and repeated
  • clear: defines a prime goal
  • time horizon: defines a time horizon
  • future-oriented: describes where the company is going rather than the current state
  • stable: offers a long-term perspective and is unlikely to be impacted by market or technology changes
  • challenging: not something that can be easily met and discarded
  • abstract: general enough to encompass all of the organization's interests and strategic direction
  • inspiring: motivates employees and is something that employees view as desirable

Citations

References

  • {{cite book|last=Project Management Institute|title=A guide to the project management body of knowledge (PMBOK guide)|date=2021|others=Project Management Institute|isbn=978-1-62825-664-2

References

  1. "Chapter 8. Developing a Strategic Plan {{!}} Section 2. Proclaiming Your Dream: Developing Vision and Mission Statements {{!}} Main Section {{!}} Community Tool Box".
  2. Lipton, Mark. (Summer 1996). "Demystifying the Development of an Organizational Vision". Sloan Management Review.
  3. (2010). "The power of vision: statements that resonate". Journal of Business Strategy.
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