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Video ad platform

A video ad platform (VAP) helps publishers manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:

  • Ad serving
  • Ad measurement
  • Ad network management
  • Yield optimization
  • Inventory forecasting
  • Ad format and frequency controls

Online video advertising platforms increased in popularity and revenue by 2011.

References

References

  1. Smith, Patrick. (21 November 2011). "The new boom of online video advertising platforms". The Media Briefing.
  2. Shiao, Dennis. (11 February 2013). "How an Online Video Platform Can Accelerate Your Sales Pipeline". INXPO.
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

online-advertising
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