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Unbundling

Note

Unbundling is the process of breaking up packages of products and services that were previously offered as a group, possibly even free.{{cite web | access-date = November 25, 2012 |access-date = 19 Dec 2012 |archive-date = 4 July 2017 |archive-url = https://web.archive.org/web/20170704130337/http://www.pakman.com/2011/04/15/the-unbundling-of-media/ |url-status = dead

In the context of mergers and acquisitions, unbundling refers to the "process by which a large company with several different lines of business retains one or more core businesses and sells off the remaining assets, product/service lines, divisions or subsidiaries".{{cite web | access-date = 13 May 2017

Etymology

"Unbundling" means the "process of breaking apart something into smaller parts".{{cite web | access-date= 19 Dec 2012 | archive-date= 10 October 2018 | archive-url= https://web.archive.org/web/20181010221647/http://www.businessdictionary.com/definition/unbundling.html | url-status= dead

Examples

Massive open online courses are "part of a trend towards the unbundling of higher education"{{cite news | access-date =2018-01-01}}
Software unbundling: some IBM computer software "products" were once distributed "free" (no charge for the software itself, a common practice early in the industry). The term "Program Product" was used by IBM to denote that it is a chargeable item.
Harvard Business Review writer Anthony Tjan refers to law firms offering itemised billing instead of quoting a single bundled price.
Pandora Radio
The addition of Maryland and Rutgers to the Big Ten Conference was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.{{cite web | access-date = 19 Dec 2012
The CEO of Mashable predicted that unbundled news contents' "microcontent sharing" via software like Flipboard (Android and iOS), Zite and Spun (iPhone) would be a major trend in 2013.{{cite web
LinkedIn has embraced a multi-app strategy and now has a family of six separate apps, the LinkedIn "Mothership" app and 'satellite' apps ranging from job search to tailored news {{cite magazine
The customers that live in large apartment complexes and multiple dwelling units can be unbundled in a way that allows multiple service providers to reach each of the different units.

References

https://groups.google.com/d/topic/alt.folklore.computers/RZA6FD27Tc0 a discussion group: OS/360: Forty years
Tjan, A., [https://hbr.org/2010/02/the-pros-and-cons-of-bundled-p The Pros and Cons of Bundled Pricing], ''Harvard Business Review'', published on 26 February 2010, accessed on 22 JUne 2025
Richmond, Shane (August 4, 2010). [https://web.archive.org/web/20100807091507/http://blogs.telegraph.co.uk/technology/shanerichmond/100005414/flipboard-the-closest-thing-ive-seen-to-the-future-of-magazines/ "Flipboard: The Closest Thing I've Seen to the Future of Magazines"]. ''[[The Daily Telegraph]]'' ([[London]]). Retrieved March 4, 2012.
(2015-08-04). "The Problem of Exclusive Arrangements in Multiple Dwelling Units: Unlocking Broadband Growth in Indonesia and the Global South". The 7th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (IICIES 2015).

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