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Time Out (chocolate bar)

Chocolate bar

Field	Value
name	Time Out
image	[[File:Time-Out-Wrapper-Small.jpg	300px	Time Out]]
type	Confectionery
currentowner	Cadbury
introduced	1992
related	List of Cadbury products
tagline	The wafer break with a layer of Flake
website	https://www.cadbury.co.uk/products/brands/timeout-bar/
caption	An old Time Out before 2016 relaunch

Time Out is a brand of wafer-based chocolate bar originally manufactured by Cadbury Ireland and first introduced in 1992. Mainly sold in pairs, it consists of a ripple of milk chocolate between two wafers, smothered in Dairy Milk milk chocolate. The original Time Out bar was discontinued in 2016 and was replaced in Britain and Ireland by a re-branded single-bar version called Time Out Wafer. In Australia the original Time Out continues to be sold as “Twirl Crispy” (previously “Twirl Breakaway”).

History

The bar was sold in several countries around the world. It was introduced to Britain and Ireland in 1992, and then in Australia and New Zealand in 1995. The bar was originally sold under the slogan "the wafer break with a layer of Flake" and was called a "light snack" by Cadbury.

It was given a new look in 2010 with lighter blue packaging and was given a new slogan, "Everyone needs some Time Out", but shortly after reverted to the previously used dark-blue shade.

In February 2015, the company announced that production of Time Out would be transferred from Ireland to Poland. Sales of Time Out had been in decline for several years.

Due to declining sales, the original Time Out had been discontinued by 2016. In the British market, it was replaced with a single-bar version called Time Out Wafer that has more wafer and less chocolate than the original Time Out. The new version has since been renamed to simply Time Out.

Size

When Time Out was first introduced, it was a substantial snack (about 25 grams), then it was downsized to 20.2 g. The single-finger bar had shrunk down to 16 g before it was The main twin-finger bar had a combined weight of 32 g (40 g for Australia and New Zealand) and is suitable for vegetarians.

Products

Cadbury Time Out
Cadbury Time Out Chunky
Cadbury Time Out Mint Chunky
Cadbury Time Out Orange
Cadbury Time Out Coffee
Cadbury Time Out Wafer

References

Holland, Laura. (2016-03-09). "Say Goodbye To The Time Out Bar, They Are Being Replaced".
(2016-03-12). "Cadbury scraps Time Out bar but comes up with this instead".
BRW, Neil Shoebridge Neil Shoebridge writes an on-line marketing column exclusively for BRW's CompuServe site Go. (1996-03-18). "Risky strategy for avoiding confectionery avalanche".
(15 October 1992). "". Ormskirk Advertiser
(2016-03-12). "Cadbury scraps Time Out bar but comes up with this instead".
(2015-02-26). "160 jobs lost as Cadbury scraps the Pink Snack bar". [[thejournal.ie]].
Lynch, Alison. (2016-03-11). "Cadbury scraps Time Outs and replaces them with a smaller, single wafer".

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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