The Soul of a New Machine

Plot

The book opens with a turf war between two computer design groups within Data General Corporation, a minicomputer vendor in the 1970s. Most of the senior designers are assigned the "sexy" job of designing the next-generation machine in North Carolina. Their project, code-named "Fountainhead", is to give Data General a machine to compete with the VAX computer from Digital Equipment Corporation (DEC), which is starting to take over the new 32-bit minicomputer market. Meanwhile, at the corporate headquarters at Westborough, Massachusetts, the few remaining senior designers there are assigned the much more humble job of improving Data General's existing products. Tom West, the leader of the Westborough designers, starts a skunkworks project. Code-named "Eagle", it becomes a backup plan in case Fountainhead fails, and then the company's only hope in catching up with DEC. In order to complete the project on time, West takes risks: he elects to use new technology, and he relies on new college graduates (who have never designed anything so complex) as the bulk of his design team. The book follows many of the designers as they give almost every waking moment of their lives to design and debug the new machine.

Themes

The work environment described in the book is in many ways opposite of traditional management. Instead of top-down management, many of the innovations are started at the grassroots level. Instead of management having to coerce labor to work harder, labor volunteers to complete the project on time. The reason for this is that people will give their best when the work itself is challenging and rewarding. Many of the engineers state that "they don't work for the money", meaning they work for the challenge of inventing and creating. The motivational system is akin to the game of pinball, the analogy being that if you win this round, you get to play the game again; that is, build the next generation of computers.

A running theme in the book is the tension between engineering quality and time to market: the engineers, challenged to bring a minicomputer to market on a very short time-frame, are encouraged to cut corners on design. Tom West describes his motto as "Not everything worth doing is worth doing well," or "If you can do a quick-and-dirty job and it works, do it."{{cite book |title=The Soul of a New Machine |last=Kidder |first=Tracy |year=1981 |isbn= 0-316-49197-7

The engineers, in turn, complain that the team's goal is to "put a bag on the side of the Eclipse" – in other words, to turn out an inferior product in order to have it completed more quickly.

Tom West practices the "Mushroom Theory of Management" – "keeping them in the dark, feeding them shit, and watch them grow." That is, isolating the design team from outside influences and, instead, using the fear of the unknown to motivate the team.

The "Soul" of the new machine comes from the dedicated engineers who bring it to life with their endless hours of attention and toil. The soul is theirs, stored in silicon and microcode.

References

References

1. "all night sessions in front of a logic analyzer"
2. "part of you is in that machine."