Technogym

History

Entrepreneur Nerio Alessandri in the early 1980s began building the prototype of an exercise machine in the garage of his home in Cesena. He used a public telephone booth because he had no telephone at home, and got help from his brother Pierluigi Alessandri, from his then girlfriend and now wife Stefania, and from friends and neighbours who became his first collaborators. He left his job as a designer at a company in Cesena that manufactured automatic machines for packaging fruit, then rented a warehouse in Gambettola. In 1985 Technogym launched its first complete strength training line, and in 1986 it presented Unica, a home training multistation. Then, in 1990, the company added its first cardiovascular training line. In 1992 Technogym defines its wellness concept as "a lifestyle based on regular physical activity, a balanced diet and a positive attitude", adding the slogan "The Wellness Company" to the company logo. The wellness concept is proposed as an alternative to the American concept of fitness. In 1996 the company introduced Wellness System, the first software to manage people's training programs at the gym. In 2000 it launched the Selection line and in 2002 it launched Excite, the first cardiovascular training line with an integrated TV screen. The company has been an official supplier for numerous Olympic Games.

In 2012 MyWellness Cloud, the evolution of the Wellness System that allows users to access their own personalized workout program on Technogym connected equipment, wherever they are, in the gym, in hotels, in medical centres, at home or outdoors thanks to a dedicated app.

In July 2014 Technogym partnered with industrial designer Antonio Citterio to create a sleek line of home gym equipment. The Personal Line integrates tablet-style console called VISIOWEB that runs on an Android platform In August 2014, the 2016 Summer Olympics in Rio, announced it was choosing Technogym as an exclusive supplier. On 29 September 2012, the new Technogym Village was officially inaugurated in Cesena, with the presence of the President of the Italian Republic Giorgio Napolitano, the ministers Corrado Passera, Piero Gnudi and Renato Balduzzi, and the former President of the United States Bill Clinton. The new headquarters was designed by architect Antonio Citterio.

In 2019 Technogym enhanced its focus on digital introducing Technogym Bike, its first indoor bike that offers indoor-cycling classes live and on-demand run by trainers from fitness studios around the world.

After selling 6.96% of the capital in April 2019, in February 2020 Alessandri's Wellness Holding sold almost 5% of Technogym in an accelerated placement, cashing in 114 million. Wellness thus drops to 39.8% of the capital of the Romagna giant, equal to 56.9% of the voting rights.

Partnerships

Olympics

Technogym has been appointed Official Supplier to the Paris 2024 Olympics for the 9th time, after Sydney 2000, Athens 2004, Turin, 2006, Beijing 2008, London 2012, Rio de Janeiro 2016, tokyo 2020 and Pyeongchang 2018.

Football

The football teams Juventus FC, Milan AC, Inter FC have chosen Technogym as a partner for the athletic preparation of their players, as well as the F1 teams Ferrari and McLaren.

Other sports

In the world of tennis, Technogym has been chosen as supplier by Rafael Nadal, and Jannik Sinner. In basket by the teams Olimpia Milano and Virtus Bologna. In sailing Technogym is partner of Luna Rossa, and in golf it's Official Partner of PGA (Professional Golfers Association), the organization that manages the main professional golf tours in the United States

Design awards

Technogym has received many awards for the design of its products: 3 Compasso d'Oro awards, 12 ADI awards, 12 Red Dot Design Awards, 3 International Design Excellence Awards, and 4 iF awards.

References

References

1. (2018-06-11). "CONNECTED WELLNESS FOR A SEAMLESS WELLNESS EXPERIENCE".
2. "Technogym: ricavi +21% e a fine anno 350 mln di fatturato (MF)".
3. (2018-03-20). "TECHNOGYM Becomes First Fitness Equipment Manufacturer to Release Apple GymKit".
4. (2021-07-19). "Technogym è pronta per le Olimpiadi di Tokyo. Le sue attrezzature prepareranno gli atleti dei Giochi".
5. (2021-08-13). "Technogym's next-level gym equipment helped power athletes to gold at Tokyo 2020".
6. (2022-09-27). "My Wellness Cloud: a nifty way to track every move you make".
7. (2023-04-26). "Technogym's Personal Line".
8. By James Tarmy, Bloomberg. “[https://www.bloomberg.com/news/2014-07-25/finally-spectacular-home-gym-equipment-that-you-won-t-want-to-hide-in-the-basement.html].” July 25, 2014. August 1, 2014.
9. NewsWire."[http://www.newswire.ca/en/story/1403222/rio-2016-olympics-chooses-technogym / Rio 2016 Olympics Chooses Technogym]". August 27, 2014. Retrieved August 22, 2014.
10. (2021-03-19). "Technogym: Giorgio Napolitano e Bill Clinton inaugurano la cittadella del wellness".
11. (2021-03-19). "Architect Antonio Citterio and His Body of Work for TechnoGym".
12. (2019). "With Technogym Bike You Can Choose Your Favourite Indoor-cycling Class Streamed from Fitness Studios Around the World". NewsWire.
13. (2019-04-09). "Technogym, la holding di Nerio Alessandri cede il 7 per cento con collocamento accelerato".
14. "Let’s Move for Paris: Train together with the Paris 2024 Olympic champions for a better world".
15. (27 August 2014). "Technogym signs exclusive deal with Rio 2016 to supply fitness equipment".
16. "Tokyo 2020 welcomes TECHNOGYM as Official Supporter".
17. Juventus.com. "Partners {{!}} Juventus".
18. "Struttura del Centro Sportivo Milanello".
19. (2018-12-07). "Technogym e Inter: vent'anni di partnership {{!}} Milanosportiva - Milan, Inter, calcio e sport a Milano".
20. "Technogym Fornitore - Ferrari.com".
21. "McLaren Racing - Technogym".
22. Murphy, Jen. (2021-05-15). "Rafael Nadal's High-Intensity Workout". Wall Street Journal.
23. "Sinner va oltre la racchetta: "La palestra è fondamentale"".
24. "Technogym-Olimpia: il video".
25. "LUNA ROSSA SCEGLIE TECHNOGYM - Luna Rossa Prada Pirelli Team".
26. "Technogym becomes official supplier of PGA TOUR Player Performance Centers".
27. "Compasso d'Oro Adi: i 13 "nobel" del design".
28. "ADI - Associazione per il Disegno Industriale".
29. (2019-10-21). "Skillbike di Technogym vince il premio ADI Design Index 2019".
30. "Red Dot Design Award: MYRUN TECHNOGYM".
31. (19 July 2007). "Kinesis Personal di Technogym conquista il Red Dot Design Award 2007 - Pambianconews notizie e aggiornamenti moda, lusso e made in Italy".
32. "Technogym".