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Tampax

Procter & Gamble tampon brand

Procter & Gamble tampon brand

FieldValue
logo[[File:Tampax.svg250px]]
nameTampax
typeTampon
currentownerProcter & Gamble
originUnited States
marketsWorld
introduced(as Tampax Sales Corporation)
previousownersTampax Incorporated
Tambrands, Inc.

Tambrands, Inc. Tampax (a portmanteau of tampon and packs) is a brand of tampons currently owned by Procter & Gamble. It was based in White Plains, New York, United States, until its sale to Procter & Gamble in 1997. It is a subsidiary of P&G's Always brand and is sold in over 100 countries.

The product was designed by Earle Haas, who filed a patent in the 1930s. The original product was designed from the start as flushable and biodegradable.

History

In 1937, Tampax worked with McCann Erickson for its marketing campaigns. In 1949, the brand appeared in more than 50 stores. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.

Tampax conducted medical studies in 1945 to prove the safety of tampons.

Courteney Cox appeared in a 1985 Tampax ad notable for making her the first person to use the word "period" in an American television commercial.

Marketing for the product includes the company's BeingGirl website.

Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.

References

References

  1. Davis, Dyer. (May 1, 2004). "Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble". Harvard Business Press.
  2. (1997-04-10). "Procter & Gamble Acquiring Tambrands".
  3. Fetters, Story by Ashley. (2015-06-01). "The Tampon: A History". The Atlantic.
  4. JR Thorpe. (2015-11-19). "The Bizarre History Of The Tampon".
  5. Schultz, Jaime. (2014-03-15). "Qualifying Times: Points of Change in U.S. Women's Sport". University of Illinois Press.
  6. (1988). "The Curse: A Cultural History of Menstruation". University of Illinois Press.
  7. (September 20, 2022). "Courteney Cox updates groundbreaking tampon advert for menopause".
  8. (January 30, 2015). "Take a Bizarre Look Back at Period Products Used Throughout History".
  9. Palmer, Alex. (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News.
  10. Nutter, Blaise. (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection.
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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