Ski (drink)

History

SKI Citrus Soda was formulated in Chattanooga, Tennessee at The Double Cola Company headquarters. The formula was perfected on August 10, 1956. SKI was registered two years later in May of 1958. The product was launched to the public that summer. When coming up for the name, management asked the staff to submit their best ideas. Then employee, Dot Myers, submitted the names SKI and SKEE after being inspired from a weekend Skiing trip on the Chickamauga lake. Management loved the name SKI.

In 1999, the SKI can and logo was redesigned with the phrase "Taste the Wake."

In 2009, the SKI can and logo were redesigned, an online vote was posted on the official SKI website to vote on a selected logo. Along with the redesigned cans, Cherry SKI was re-branded as "SKI InfraRED".

In 2009 the selected can design hits markets with the phrase "Real Lemon, Real Orange, Real Good!"

Distribution

SKI is bottled in several facilities across the United States and distributed in Alabama, Alaska, California, Georgia, Indiana, Illinois, Kentucky, Missouri, North Carolina, Ohio, Tennessee, Utah, Virginia, and West Virginia.

Although the origins of SKI has absolutely no connection to the city of Evansville, Indiana, the product is well known there, and has become a significant part of the local culture.

Pop Culture

In 1989, the country group The Kentucky Headhunters released the song "Dumas Walker" which made a reference to Ski with the lyrics "We'll get a slaw burger, fries and a bottle of Ski, bring it on out to my baby and me."

Promotions

Ski has been a supporter of NASCAR Camping World Truck Series team MB Motorsports with drivers such as Justin Jennings and Kyle Donahue.

References

References

1. "SKI History".
2. [http://www.double-cola.com/history.asp Double Cola] {{webarchive. link. (2011-04-24)
3. Reynolds, Ryan. (August 8, 2016). "Ski, unofficial soft drink of the West Side, turning 60".
4. Cornish, Eric. "You Know You're From Evansville When…".
5. "Excel Bottling and Ski Soda Increase Support for MB Motorsports, Justin Jennings at Chicagoland".
6. Wilson, Steven B.. "Kyle Donahue to make Gateway Debut in No 63 Blue Lives Matter Chevy".