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Singapore Prestige Brand Award

Annual award

Annual award

The Singapore Prestige Brand Award is an annual award which recognizes outstanding efforts within the Small and Medium-sized Enterprises (SME) sector.

History

In 2002, the Association of Small and Medium Enterprises (ASME) collaborated with Singapore's Chinese daily newspaper, Lianhe Zaobao, to create a new award, Singapore Promising Brand Award. A new Heritage Brand Award category was established for its 2005 edition.

In 2007, the award was rebranded as Singapore Prestige Brand Award.

Judging criteria

A point system is used to access entries over five broad criteria, broken down as follows:

  • Brand strategy / identity
  • Brand culture
  • Integrated brand communications
  • Brand equity
  • Brand performance

References

References

  1. Goh, Timothy. (25 October 2023). "29 local brands honoured with Singapore Prestige Brand Award this year". The Straits Times.
  2. Tay, Josephine. (28 July 2007). "Brand new look for S'pore's top brand awards". [[The Straits Times]].
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This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

economy-of-singapore
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