Surf Wiki
Save to docs
general/online-advertising

From Surf Wiki (app.surf) — the open knowledge base

Run of network

Form of internet marketing

Form of internet marketing

Run of network advertising is a form of internet marketing where an online advertising campaign is applied to a wide collection of websites without the ability to choose specific sites.

An advertising network sells space for online ads to appear on a number of different websites, blogs and similar channels. A network may focus on a particular type of website such as games or entertainment, or represent several different categories. A run of network campaign is one in which the advertiser cannot choose to target specific parts of the network. Having a run of network option should result in lower prices than choosing sites specifically as the network can run on more sites and take advantage of extra inventory that might not be in as high demand.

Effectiveness

The run of network campaign is a high-reach, low cost strategy but studies have shown it to be less effective than more targeted campaigns. A good network should optimize run of network traffic so they are not showing ads to the wrong people.

References

References

  1. (December 15, 2011). "RON (Run Of Network) - RON in the Search Engine Marketing Glossary".
  2. Ayman Farahat and Michael Bailey, [http://www2012.wwwconference.org/proceedings/proceedings/p111.pdf How Effective is Targeted Advertising?], World Wide Web conference 2012. Retrieved 14 August 2013.
  3. Sam Howroyd, [https://the-media-leader.com/study-finds-behaviourally-targeted-ads-more-than-twice-as-effective-as-non-targeted-online-ads/ Study finds behaviourally targeted ads more than twice as effective as non-targeted online ads] 29 March 2010. Retrieved 14 August 2013.
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

online-advertising
Want to explore this topic further?

Ask Mako anything about Run of network — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report