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Quatro (drink)

Fruit-flavoured carbonated drink

Fruit-flavoured carbonated drink

FieldValue
nameQuatro
image[[Image:Quatro Logo (from 1982-1986).revised.svg202 px]]
manufacturerThe Coca-Cola Company
typeSoft drink
originUnited Kingdom
introduced1982
Note

the beverage

The current incarnation of the Quatro brand has been sold and marketed in South America by The Coca-Cola Company, since 1996. It is grapefruit-flavoured, and is sold in Argentina, Chile, Colombia and Uruguay.

The TV commercials

In 1984, the advertising agency Kirkwood and Partners was briefed to create a TV commercial for Quatro, and following several rounds of research, a script created by Colin Underhay (art director) and Alex Pearl (copywriter) entitled 'Machine' that featured a futuristic vending machine malfunctioning, went into production. Annabel Jankel and Rocky Morton from Cucumber Studios were briefed to create a commercial that fused live action with state-of-the art computer animation. The pair had already won plaudits for their pop videos for artists including Elvis Costello, Talking Heads and Miles Davis. To create the best effects, Jankel and Morton approached Sogitec in France to create the animation for the interior of the machine. Sogitec, the subsidiary of Dassault Aviation was at that time a leading light in flight simulation creation. The lively sound track was scored by Intaferon the short-lived English new wave duo consisting of Simon Fellowes and Simon Gillham.

References

References

  1. (November 19, 2014). "The Apprentice: how many of these soft drinks from the past do you remember?". The Telegraph.
  2. "Coca-Cola - Brands - Brand Fact Sheets". Virtualvender.coca-cola.com.
  3. "StackPath".
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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