From Surf Wiki (app.surf) — the open knowledge base

Plugola

Plugola is the illicit business practice of endorsing a product or service on radio or television for personal gain, without the consent of the network or stations. "Pluggers" have been known to accept bribes of money, alcohol, or free products and services. This contrasts greatly from commercial sponsorship because the benefits of the endorsement go to the individual talent or programmers, while the stations and networks receive no revenue.

History

In the 1950s, concern over illicit business practices in television and radio including; plugola, payola, and rigged game shows led to congressional and U.S. Federal Communications Commission (FCC) hearings. In 1959, Attorney General William Rogers reported to President Dwight Eisenhower that deceptive and false advertising and programming was becoming a trend in the United States, and needed to stop. In that same year, FCC Chairman John Doerfer presented his plan to expand public service programming on television networks. The plan called for some public service programming in prime time slots, which did not occur before this. The networks likely had the same agenda as Doerfer, to regain the respect of the viewers, and agreed to Doerfer's plan. By 1960, amendments were made to the Communications Act of 1934 to punish those who engaged in these illicit acts in the future.

References

Sterling, Kittross, Christopher, John. (1990). "Stay Tuned: A Concise History of American Broadcasting". Wadsworth Publishing Company.

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

broadcasting advertising

Want to explore this topic further?

Ask Mako anything about Plugola — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report