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PB Max

Candy bar

Candy bar

FieldValue
namePB Max
logoPbmax brand logo.png
logo_size200
typeCandy bar
currentownerMars, Incorporated
originUnited States
introduced1989
discontinued
relatedSnickers, Twix, Reese's Peanut Butter Cups

PB Max is a discontinued brand of candy bar made in the United States by Mars, launched in 1989 or 1990. They were made of creamy peanut butter over a square-shaped whole grain cookie, enrobed in milk chocolate with crunchy round cookie pieces.

The peanut butter in PB Max was sweetened with sugar and hydrogenated vegetable oil to prevent separation. The label's serving suggestion was "1 piece" weighing 42 g, containing 240 calories, 5 g protein, 20 g carbohydrates, 16 g fat, and 150 mg sodium.

Early television commercials for PB Max declared that the "PB" in its name didn't stand for things such as piggy banks, polka band, portly ballerina, platinum blonde, penguin black belt, pig basketball, plow boy, pure bliss, parachuting buffalo, or pink baboon — but that it, in fact, stood for peanut butter.

According to former Mars executive Alfred Poe, PB Max was discontinued due to the Mars family's distaste for peanut butter despite $50 million in sales.

Ingredients

Peanut butter (peanuts, sugar, hydrogenated vegetable oil, salt), milk chocolate (sugar, cocoa butter, milk, chocolate, soy lecithin, vanillin), partially hydrogenated vegetable oil (canola, soybean and cottonseed), oats, flour, sugar, mono and diglycerides, baking soda, high fructose corn syrup, TBHQ.

References

References

  1. (1990). "Hoover's handbook: profiles of over 500 major corporations". The Reference Press.
  2. (1990-11-09). "Mars Introduces New M&M Candy". [[The New York Times]].
  3. (June 21, 1993). "Taxpayer Services Division Technical Services Bureau".
  4. "PB Max Commercial".
  5. "PB Max Commercial".
  6. Liebig, Jason. (2012-04-26). "PB Max! – Quite a striking candy wrapper.".
  7. Brenner, Joël Glenn. (2008). "The emperors of chocolate: inside the secret world of Hershey and Mars". Broadway Books.
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

chocolate-bars mars-confectionery-brands products-introduced-in-1990 discontinued-food-products
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