Outfit7

History

Outfit7

Outfit7 was founded by Samo and Iza Sia Login, who had studied computer science in college and wanted to get into the mobile app business following the debut of the Apple App Store. In 2009, they invested $250,000 (€180,000) with six friends and set up an office in Ljubljana, Slovenia, where they developed some apps. Their first few attempts – a soccer app, a travel guide to Iceland and a "wealth affirmation app" were unsuccessful. After six months of attempts, Iza Sia and Samo developed a children's app called Talking Tom Cat, in which an animated cat named Tom would repeat in a "high-pitched helium squeak whatever is spoken into an iPhone's microphone" along with other reactions to feeding and petting.

''Talking Tom & Friends''

Main article: Talking Tom & Friends

The Talking Tom & Friends franchise was created with the launch of the Talking Tom Cat app. It focused on anthropomorphic cats and dogs repeating things said to it by the user, before shifting focus to other apps such as endless-runner games, virtual pet games and the like.

The franchise reached 300 million downloads 19 months after its launch. The app franchise then went on to hit one billion downloads in June 2013. Talking Tom & Friends apps have been downloaded over 12 billion times as of April 2020, reaching 18 billion in March 2022.

As of 2025, the Talking Tom & Friends franchise has accumulated more than 25 billion downloads across platforms. Earlier reports indicated that the series had surpassed 23 billion views and attracted 470 million monthly active users.

Corporate affairs

Awards

Game awards

• Green Game Jam 2023: My Talking Angela 2 received both the Industry’s Choice Award and the Most Adoptable Award for its in-game environmental activations.
• Huawei AppGallery Editors' Choice Awards 2022: My Talking Angela 2 won the Best Family & Casual Game award.
• Tabby Awards 2014: Talking Tom & Friends titles received the Best iPad Game: Kids, Education & Family award, as well as the Best iPad Game: Kids, Education & Family and Best Android Game: Puzzle, Cards & Family categories.

Other awards and recognitions

• YouTube Diamond Creator Award: Outfit7 received its third YouTube Diamond Creator Award for surpassing 10 million subscribers across multiple official channels.
• Guinness World Records Gaming Edition 2025: Talking Tom & Friends was featured in the 2025 edition of the Guinness World Records: Gaming Edition.
• Kragelj Competition: Outfit7’s Slovenian subsidiary, Ekipa2, commissioned Kragelj for its office renovation project, which subsequently won the design competition.
• European Property Award: The Kragelj-designed office for Ekipa2 received a European Property Award, recognized for creating a modern and collaborative workspace that reflects Outfit7’s brand identity.
• OpenAI Learning Impact Prize: Kobi, a reading app backed by Outfit7, received the award for its positive educational impact.

Corporate social responsibility

Environmental initiatives

Since 2023, Outfit7 has been a member of the Playing for the Planet Alliance, an initiative facilitated by the United Nations Environment Programme (UNEP). The company participates annually in the Green Game Jam, which challenges game developers to integrate ecological themes into their titles. In 2024, Outfit7's campaign focused on "re-using and recycling" within Talking Tom Gold Run and My Talking Tom Friends. The events reached an estimated 108 million daily active users across all participating Jam titles, encouraging players to adopt waste-reduction habits.

Earlier environmental efforts include a 2022 partnership with the non-profit One Tree Planted. During an Earth Day event in Talking Tom Gold Run, the company donated in-game revenue to reforestation projects, resulting in the planting of 50,000 trees. In Cyprus, company volunteers have participated in local urban greening projects in collaboration with Reforest Nicosia.

Community and education

The company manages a "Giving Back" program that focuses on infrastructure for children and digital education in Slovenia and Cyprus.

• Infrastructure Projects: Since 2021, the company has conducted annual volunteer projects to renovate youth resorts. This includes long-term restoration work at the Debeli rtič Youth and Health Resort (operated by the Slovenian Red Cross) and the Tabor Mojca youth camp in Dolenjske Toplice.
• Digital Literacy: Outfit7 is a partner in the "Girls Do Code" (Slovene: Dekleta programirajo) project, an initiative to encourage girls aged 9 to 14 to enter STEM fields. Organized by the social enterprise Simbioza and supported by the Slovenian Ministry of Digital Transformation, the project has reached over 1,500 students as of 2025.
• Mentorship: The company hosts the "Outfit7 Talent Camp," an intensive training program for aspiring game developers and artists to gain industry experience.

Offices

Outfit7 operates offices in 4 cities in Europe and Asia. The company currently operates in London, Ljubljana, Limassol and Shanghai.

Acquisition and leadership change

In 2016, Samo and Iza Login hired Goldman Sachs to arrange for a deal to sell their company. On 20 January 2017, it was announced in a press release that Outfit7 was sold to United Luck Holdings Consortium, a China-based group for US$1 billion. However, four days later, another press release indicated that United Luck would sell Outfit7 to a Chinese chemical company, Zhejiang Jinke Peroxide Company, which was renamed to Zhejiang Jinke Entertainment Culture Co. Ltd after it had purchased a Chinese game developer. There was some confusion over who owned Outfit7 given that Jinke had disclosed plans to buy a 10% stake of United Luck. In March 2017, the agreement to sell Outfit7 to Jinke was signed. Samo Login remained on board as company director, and Iza Login remained as an advisor. In July 2018, Xinyu Qian became the CEO.

Apps

Games

References

References

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