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Michael Jackson Video Vanguard Award
Annual music video award
Annual music video award
| Field | Value |
|---|---|
| name | Michael Jackson |
| Video Vanguard Award | |
| image | 1988 Video Vanguard Award trophy.jpg |
| caption | The 1987–1988 Video Vanguard Award received by Michael Jackson |
| imagesize | 230px |
| awarded_for | Outstanding contributions and influence on music video and popular culture |
| former name | Video Vanguard Award |
| Lifetime Achievement Award | |
| presenter | MTV |
| country | United States |
| year | 1984 |
| holder_label | Most recent winner(s) |
| holder | Mariah Carey () |
| website | [VMA website](https://www.mtv.com/vma) |
| sponsor | Toyota (2023–present) |
Video Vanguard Award Lifetime Achievement Award The Michael Jackson Video Vanguard Award, is a merit given to musicians and music video directors at the MTV Video Music Awards (VMAs), a ceremony that was established in 1984. It is presented by MTV for "outstanding contributions" and "profound impact" on music videos and popular culture. As the ceremony's special category, the trophy is a gold-plated "moonman" rather than the regular silver one.
The Beatles and director Richard Lester were honored with the Video Vanguard Award at the inaugural VMAs for "essentially inventing the music video." David Bowie also received the award at the same ceremony. Two years later, Madonna became the first female recipient. In 1991, the award was renamed after Michael Jackson, who had previously won the 1988 trophy. Beginning in 2023, Toyota sponsors the category through a partnership with Paramount Global, resulting in the award being presented as the Michael Jackson Video Vanguard Award Presented by Toyota.
It was presented as the Lifetime Achievement Award at the 2003 VMAs to Duran Duran, and in 2006 as the Video Vanguard Award to director Hype Williams. Following Jackson's death, the award returned with his name restored in 2011. According to MTV, his name was attached to the award due to "Jackson's groundbreaking work as a video artist". This naming again caused controversy after the release of Leaving Neverland (2019), a documentary about alleged child sexual abuse by Jackson. As in previous ceremonies, MTV did not explicitly display Jackson's name on the television broadcast of the 2019 edition, although its website MTV.com still called it Michael Jackson Video Vanguard Award. The year's recipient, Missy Elliott, did mention Jackson in her speech, as did Nicki Minaj in her 2022 speech. Mariah Carey is the most recent recipient of the award at the 2025 ceremony.
Since its inception, the Video Vanguard Award has been awarded to 35 acts, with most of them being of American or British origin, except Russell Mulcahy (1985, Australian), Zbigniew Rybczyński (1986, Polish), U2 (2001, Irish), Rihanna (2016, Barbadian), Nicki Minaj (2022, Trinidadian), and Shakira (2023, Colombian). Out of all the winners, nine acts have also won the VMAs' biggest prize, Video of the Year, including Peter Gabriel and Justin Timberlake, who both earned the two awards in the same night. Since 2013, recipients have been invited to perform a medley of songs leading up to their acceptance speech.
Recipients
| Year | Image | Recipient | Nationality | Notes | Ref. | |
|---|---|---|---|---|---|---|
| [[File:The Beatles members at New York City in 1964.jpg | 100px]] | United Kingdom | Presented by the Police members Andy Summers and Stewart Copeland. The Beatles and Richard Lester, director of *A Hard Day's Night* (1964) and *Help!* (1965), were honored for "essentially inventing the music video." | |||
| [[File:Richard Lester Bologna 2014 (cropped).jpg | 100px]] | United States | ||||
| [[File:David Bowie (1987).jpg | 100px]] | United Kingdom | Presented by Herbie Hancock. | |||
| [[File:David Byrne 2006.jpg | 100px]] | United Kingdom | Presented by Chrissie Hynde. Byrne was honored for his work with Talking Heads. | |||
| Australia | Presented by John Taylor and Andy Taylor. Mulcahy was the director of The Buggles' "Video Killed the Radio Star", the first video played on MTV. | |||||
| [[File:Godley & Creme.jpg | 100px]] | United Kingdom | Presented by Herbie Hancock. | |||
| [[File:Madonna_at_the_premiere_of_I_Am_Because_We_Are.jpg | 100px]] | * | United States | Presented by Robert Palmer. Madonna became the first woman to receive the honor. She later won the Video of the Year for "Ray of Light" in 1998. | ||
| [[File:Zbigniew Rybczyński.jpg | 100px]] | Poland | Presented by Pet Shop Boys. | |||
| [[File:Peter Gabriel-Conspiracy of Hope-by Steven Toole.jpg | 100px]] | * | United Kingdom | Presented by Laurie Anderson. Gabriel also won the Video of the Year for "Sledgehammer" on the same night. | ||
| [[File:Julien Temple.jpg | 100px]] | United Kingdom | Presented by David Bowie. | |||
| [[File:Michael Jackson, 1988 (46845017052).jpg | 100px]] | United States | Presented by Peter Gabriel. Jackson was the first African-American artist to receive the honor. | |||
| [[File:George Michael (2011).jpg | 100px]] | United Kingdom | Presented by Madonna. | |||
| [[File:JanetJacksonUnbreakableTourSanFran2015 (cropped).jpg | 100px]] | United States | Presented by Magic Johnson. Jackson remains the youngest person to receive the honor at 24 years old. | |||
| [[File:Bon Jovi 2010.png | 100px]] | United States | Presented by Arsenio Hall. The honor was renamed the Michael Jackson Video Vanguard Award. | |||
| [[File:Wayne Isham nagroda-Award Outstanding Achieverements in the Field of Music Videos. Camerimage 2017 (cropped).jpg | 100px]] | United States | ||||
| [[File:Guns n Roses Nottingham 2012.JPG | 100px]] | United States | Presented by Queen members Brian May and Roger Taylor. | |||
| colspan="5" | ||||||
| [[File:The Rolling Stones Summerfest in Milwaukee - 2015.jpg | 100px]] | United Kingdom | Presented by Jann Wenner. Given as the Lifetime Achievement Award. | |||
| [[File:Tom Petty 2016 - Jun 20.jpg | 100px]] | United States | Presented by Billy Corgan. | |||
| [[File:Padova REM concert July 22 2003 blue.jpg | 100px]] | * | United States | Presented by Drew Barrymore. R.E.M. previously won the Video of the Year for "Losing My Religion" in 1991. | ||
| colspan="5" | ||||||
| [[File:LL.COOL J. 1999.jpg | 100px]] | United States | Presented by Mariah Carey. LL Cool J became the first hip-hop rapper to receive the honor. | |||
| [[File:Mark Romanek Tokyo Intl Filmfest 2010.jpg | 100px]] | United States | Presented by Janet Jackson. | |||
| [[File:Beastie Boys 2009 (6184423405).jpg | 100px]] | United States | Presented by Chuck D. | |||
| colspan="5" | ||||||
| [[File:Rhcp-live-pinkpop05.jpg | 100px]] | United States | Presented by Chris Rock and Lance Crouther | |||
| [[File:U2 on Joshua Tree Tour 2017 Brussels 8-1-17.jpg | 100px]] | Ireland | Presented by Carson Daly. | |||
| colspan="5" | ||||||
| [[File:EXIT 2012 Duran Duran (1).jpg | 100px]] | United Kingdom | Presented by Kelly Osbourne and Avril Lavigne. Given as the Lifetime Achievement Award. | |||
| colspan="5" | ||||||
| colspan="5" | ||||||
| United States | Presented by Kanye West. Given as the Video Vanguard Award. | |||||
| colspan="5" | ||||||
| colspan="5" | ||||||
| colspan="5" | ||||||
| colspan="5" | ||||||
| [[File:Britney_Spears_2013_(Straighten_Crop)_(cropped).jpg | 100px]] | * | United States | Presented by Lady Gaga. The award was renamed again to the Michael Jackson Video Vanguard Award. Spears previously won the Video of the Year for "Piece of Me" in 2008. | ||
| colspan="5" | ||||||
| [[File:Justin_Timberlake_Cannes_2013.jpg | 100px]] | * | United States | Presented by Jimmy Fallon. Timberlake also won the Video of the Year for "Mirrors" on the same night. | ||
| [[File:Beyoncé_in_2004_(cropped).jpg | 100px]] | * | United States | Presented by Jay-Z and Blue Ivy Carter. Beyoncé won the Video of the Year twice, for "Single Ladies" in 2009 and "Formation" in 2016. | ||
| [[File:Kanye West at the 2009 Tribeca Film Festival.jpg | 100px]] | United States | Presented by Taylor Swift. | |||
| [[File:Rihanna_Fenty_2018.png | 100px]] | * | Barbados | Presented by Drake. Rihanna previously won the Video of the Year twice, for "Umbrella" in 2007 and "We Found Love" in 2012. | ||
| [[File:P!nk - V2017 Hylands Park Chelmsford - Saturday 19th August 2017 PinkVFest190817-35 (36356783410) (cropped 2).jpg | 100px]] | * | United States | Presented by Ellen DeGeneres. P!nk previously won the Video of the Year for "Lady Marmalade" in 2001. | ||
| [[File:Jennifer Lopez at GLAAD Media Awards (cropped).jpg | 100px]] | United States | Presented by Shawn Mendes. Lopez became the first ethnic Latin artist to receive the honor. Lopez was later the recipient of the MTV Generation Award at the [2022 MTV Movie & TV Awards](2022-mtv-movie-tv-awards), becoming the first entertainer to receive both honors from MTV. | |||
| [[File:Missy_Elliot.jpg | 100px]] | * | United States | Presented by Cardi B. Elliott previously won the Video of the Year twice, for "Lady Marmalade" in 2001 and "Work It" in 2003. She became the first female rapper to receive the honor. | ||
| colspan="5" | ||||||
| colspan="5" | ||||||
| [[File:Nicki_Minaj_interview_2016_(cropped).jpg | 121x121px]] | Nicki Minaj | Trinidad and Tobago | Presented by members of her fan club "The Barbz". | ||
| [[File:2023-11-16 Gala de los Latin Grammy, 03 (cropped)01.jpg | 100px]] | Shakira | Colombia | Presented by Wyclef Jean. Shakira is the first South American artist to receive the honor. | ||
| [[File:KatyPerryWestminst111224_(81_of_95)_(54206733094)_(cropped).jpg | 100px]] | Katy Perry * | United States | Presented by Orlando Bloom. Perry previously won the Video of the Year for "Firework" in 2011. | ||
| [[File:MariahRAH270519-67 (49620841538) (cropped).jpg | 100px]] | Mariah Carey | United States | Presented by Ariana Grande. At 56 years old, Carey is the oldest person to receive the honor. |
References
Citations
Book sources
References
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- Wandel, Becky. (July 26, 2017). "A Look Back at the Winners of the MTV VMAs Video Vanguard Award".
- Bradley, Bill. (September 12, 2023). "Why the VMAs' Biggest Winners Are Its Brand Partners".
- Anderson, Kyle. (June 26, 2009). "Michael Jackson's Video Vanguard Award, In MJ's Top MTV Moments". [[MTV News]].
- Grein, Paul. (September 3, 2019). "Michael Jackson Video Vanguard Award Teaches MTV the Risks of Naming an Award After a Celebrity: Analysis".
- (August 29, 2019). "Michael Jackson's name removed from MTV's Video Vanguard Award". [[Gulf News]].
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- Caulfield, Keith. (November 3, 2014). "Duran Duran's John Taylor, Director Russell Mulcahy Look Back on Classic Music Videos".
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- Stephens, Britt. (August 11, 2018). "Red Hot Chili Peppers, 2000".
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- (September 7, 2017). "Pink admits her daughter was 'unimpressed' by her viral self-acceptance VMA speech". [[ABC News (United States).
- Lang, Cady. (August 20, 2018). "Watch Jennifer Lopez Slay Her 2018 MTV VMAs Performance".
- (August 26, 2019). "Missy Elliott's Vanguard Award Speech at the 2019 MTV VMAs: Watch".
- Grein, Paul. (August 8, 2022). "Nicki Minaj to Receive Video Vanguard Award and Perform Live at 2022 VMAs".
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- (September 13, 2023). "Shakira was the highlight of the 2023 MTV VMAs". [[Los Angeles Times]].
- Fekadu, Mesfin. (August 15, 2024). "Katy Perry to Receive Michael Jackson Video Vanguard Award at 2024 MTV VMAs".
- (August 21, 2025). "Mariah Carey to perform, be honored at MTV Video Music Awards". [[United Press International]].
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