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Livan Automotive

Chinese automotive brand


Chinese automotive brand

FieldValue
nameLivan Automotive
logoLivan Automotive logo.svg
former_nameShanghai Maple Automobile (2000–2010)
Maple (2019–2022)
typeSubsidiary
foundation2000 (Fengjing) as Shanghai Maple Guorun Automobile Co., Ltd.
上海華普汽車 (first incarnation)
2020 (second incarnation)
defunctDefunct during 2010–2020
hq_locationFengjing
location_cityShanghai
location_countryChina
area_served{{ubl
key_peopleZhou Zhongcheng (President and CEO)
industryAutomotive
productsAutomobiles
owner{{ubl
parentZhejiang Geely Holding
subsidShanghai LTI Automobile Components Co., Ltd.
homepage[livanauto.com](https://www.livanauto.com/website/home.html)

Maple (2019–2022) 上海華普汽車 (first incarnation) 2020 (second incarnation) | China | Russia | Middle East | Spain | Qianli Technology (55%) | Geely Qizheng (45%)

Livan Automotive () is a joint venture company between Qianli Technology (formerly Lifan Technology) and Geely Qizheng, a company owned by Zhejiang Geely Holding (ZGH). The brand was founded in 2022 following a merger between Geely-owned Maple and Lifan Technology.

In China, Livan targeted the battery-swapping electric vehicle market. The joint venture manufactures electric vehicles using Geely's existing platforms under Livan and Maple brands. In export markets such as Russia, Livan became Geely's budget brand selling internal combustion vehicles.

On January 24, 2022, after Lifan Group was acquired by ZGH, Geely reconsolidated and merged its previous subsidiary Maple Automobile Co., Ltd. into the Livan brand. This move resulted in Maple exiting the market as an independent brand and becoming a model name under the Livan brand.

History

Originally Shanghai Maple (SMA, Shanghai Maple Automobiles), the brand was established in 2000, producing Huapu (Maple) branded vehicles. The first Shanghai Maple vehicle was produced in the summer of 2003, based on the 1990s-era Citroën ZX. Geely acquired a strategic holding in Shanghai Maple in 2002, and in 2008, Shanghai Maple was fully consolidated into Geely as their budget brand before it was phased out in 2010 in favor of the Englon budget brand.

In March 2013, Geely and Kandi Technologies established a 50:50 joint venture, Zhejiang Kandi Electric Vehicles Investment, focused on the research and development, production, marketing, and sale of electric vehicles in the Chinese mainland. As a result of this partnership, the Maple brand was revived in 2020. The revived Maple brand began producing a series of affordable electric cars based on existing Geely petrol cars, beginning with the Maple 30X, based on the Geely Vision X3.

In March 2021, Kandi Technologies exited its stake, transferring its 22 percent equity interest to Geely. In 2022, Geely launched a joint venture between Lifan and Maple called Livan (Ruilan, 睿蓝). Geely announced the launch of the Maple Leaf 60S, Geely's first battery swap car under the Livan brand, produced in association with Lifan and based on the Geely Emgrand GL. In early 2022 the Maple brand was folded into the new Livan brand, becoming a model name used on legacy designs.

During the Livan brand launch later in June 2022, a brand new model, the Livan 7 electric fastback crossover was teased, while a few days later at the 2022 Chongqing Auto Show, the Livan 9 electric mid-size crossover SUV was shown for the first time being developed based on the Geely Haoyue.

Livan entered the Russian market in mid-2023. Instead of being an electric vehicle brand, Livan in Russia became Geely's budget brand, selling older Geely models with modified styling. Livan also entered several markets in 2025 with petrol-powered models, such as Spain and United Arab Emirates.

In February 2024, Geely Automobile Holdings sold its 45% stake in Livan Automotive to Geely Qizheng, another company under Zhejiang Geely Holding. Currently, Geely Qizheng and Lifan Technology hold 45% and 55% of Livan respectively, both are holding subsidiaries of Geely Group and still retained within the Geely Group.

In October 2024, Livan entered a partnership with Aletra Mobil Nusantara, an Indonesian company, to develop and market right-hand drive electric vehicles in Indonesia under the Aletra brand. Aletra introduced its first vehicle, the Aletra L8 (a rebadged Livan 8) in November 2024.

In March 2025, the major shareholder Lifan Technology was renamed to Chongqing Qianli Technology.

In April 2025, for the Chinese market, the Livan marque was consolidated and became a product line under Geely Auto.

YearCompany nameOwnershipMarque marketedNoteShanghai Maple (2000–2010)Kandi (2013–2019)Maple (2019–2021)Livan (2024–present)
2000Shanghai Maple AutomobilesMapleThe establishment of Shanghai Maple.
2008Shanghai Maple AutomobilesGeelyFully acquired by Geely.
2010Shanghai Maple AutomobilesGeelyNoneMaple marque was consolidated and replaced by the Englon.
2013Kandi Electric VehiclesGeely (50%)KandiKandi and Shanghai Maple (Geely) established 50:50 joint venture, Kandi Electric Vehicles.
2019Fengsheng Automobile TechnologyGeely (78%)Maple
2021Fengsheng Automobile TechnologyGeelyGeely acquired all the stake of the joint venture.
2021Livan AutomotiveGeely (50%)
2022Livan AutomotiveGeely (50%)Livan
2025Livan AutomotiveGeely (45%)Geely Livan

Product

Current models

  • Maple 60S (2021–present), compact sedan, rebadged Geely Emgrand EV Pro
  • Livan 7 (2022–present), coupe compact SUV, BEV
  • Livan 9 (2022–present), mid-size SUV, rebadged BEV variant of Geely Haoyue
  • Maple 80V (2020–present), compact MPV, rebadged BEV variant of Geely Jiaji
    • Livan 8 (2024–present), compact MPV, rebadged BEV variant of Geely Jiaji L
  • Livan Blue Balloon (2025–present), City car, rebadged BEV variant of Geely Panda Mini EV

File:Maple 60S IMG01.jpg|Maple 60S File:Maple 80V 001.jpg|Maple 80V File:2023 Livan 7 (front).jpg|Livan 7 File:Livan 8 001.jpg|Livan 8 File:Livan RL9 01 China 2023-04-23.jpg|Livan 9

Export models

  • Livan S6 Pro (2023–present), compact sedan, rebadged Geely Emgrand L
  • Livan X3 Pro (2023–present), subcompact SUV, rebadged Geely Yuanjing X3 Pro
  • Livan X6 Pro (2023–present), mid-size SUV, rebadged Geely Haoyue Pro

File:Moscow, Livan X3 Pro, Aug 2025 05.jpg|Livan X3 Pro File:2024 Livan X6 Pro Premium white front.jpg|Livan X6 Pro File:Livan S6PRO white.jpg|Livan S6 Pro

Discontinued models

  • Maple 30X (2020–2021), subcompact SUV, BEV, rebadged Geely Yuanjing X3 File:Maple 30x on display.jpg|Maple 30X

References

References

  1. https://news.metal.com/newscontent/102712773/livan-automobile-iflytek-to-cooperate-on-automotive-intelligence-development
  2. Jiang, Michael. (2020-08-13). "Chuan Geely's acquisition of Lifan plus Southwest Market may be the main reason". SMM Information & Technology Co., Ltd..
  3. (March 2024). ""枫叶"汽车或退出市场".
  4. "睿蓝汽车官方网站-换电轻出行普及者".
  5. 网易. (2022-01-24). "独家"枫叶"汽车或退出市场 吉利、力帆合资公司将推新品牌、新车定位5-8万元".
  6. "Shanghai Maple Automobile Co. Ltd.".
  7. "9968,com-【用心服务】-9499,com_9499,com".
  8. (2010-10-29). "Englon brand to get major boost in 2011".
  9. (3 July 2008). "Automotive World".
  10. (6 February 2013). "Geely subsidiary signs joint EV venture deal". [[The China Post]].
  11. (25 March 2013). "Kandi Technologies Corp's Zhejiang Kandi Vehicles Co Ltd Enters Into Joint Venture Agreement With Geely Automobile Holdings Ltd's Guorun Automobile Co Ltd". Reuters.
  12. Randall, Chris. (20 April 2020). "Maple 30x is a new low-cost EV from China".
  13. (2021-03-15). "Kandi Technologies Exits Geely Affiliation". Nasdaq, Inc..
  14. (21 January 2022). "Maple Leaf 60S To Launch in February - With Battery Swap in 60 seconds".
  15. Borrás, Jo. (22 January 2022). "Geely-backed Maple Leaf 60S leaked ahead of Feb. debut, with 60 sec. battery swap".
  16. Chan, Mick. (2022-01-24). "Maple Leaf 60S electric sedan to debut in February – 136 hp/230 Nm, 60-second battery swap, 415 km range".
  17. "睿蓝7概念车首发亮相".
  18. "2022重庆车展探馆:睿蓝9实车将亮相".
  19. (2023-05-17). "Livan в России: цена объявлена, но дилеры не готовы".
  20. (2023-06-15). "Кросс-хэтчбек Livan X3 Pro: старт продаж в России".
  21. Martín, Pedro. (2025-03-31). "Livan, otra de las marcas del gigante chino Geely, amplía su gama en España con el X6 Pro".
  22. Monika. (2024-02-21). "Geely Automobile to transfer equity in Livan Automotive".
  23. "吉利汽车,大动作".
  24. "LIVAN Auto and ALETRA Announce Comprehensive Strategic Partnership".
  25. 汽车行业关注. (2025-01-28). "力帆科技拟更名千里科技!".
  26. IT之家. (2025-03-29). "消息称睿蓝汽车将并入吉利中国星".
  27. 网易. (2024-05-17). "华普发展史(上):李书福胞弟为啥没能做出第二个吉利?".
  28. "浙江康迪电动汽车有限公司正式成立".
  29. "吉利将康迪电动收归麾下,持股增加到78% - 第一电动网".
  30. "汽势焦点:吉利整合力帆收尾步正轨 娄源发领衔新高管团队_车家号_发现车生活_汽车之家".
  31. 连线出行. (2024-11-28). "子公司卖给理想、自己卖身吉利,谁还记得力帆?-36氪".
  32. (2023-10-02). "The Livan S6 Pro sedan will appear in Russia in October".
  33. (2023-06-27). "Первый тест Livan X3 Pro: самого доступного в России нового кроссовера с двумя педалями".
  34. (2023-10-18). "В Россию приехали седан Livan S6 Pro и кроссовер Livan X6 Pro".
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