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Inside Apple

Book by Adam Lashinsky

Field	Value
name	Inside Apple: How America's Most Admired–And Secretive–Company Really Works
author	Adam Lashinsky
image	Inside Apple's Cover page from paperback copy, 2011.jpg
caption	Cover page on release date
country	United States
language	English
genre	Business, economics
publisher	John Murray
release_date	February 14, 2012
media_type	E-book, Print (Hardback and Paperback)
pages	223 pp
isbn	978-1-84854-744-5

Inside Apple: How America's Most Admired–And Secretive–Company Really Works (also subtitled The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand) is a business and economics book on the systems, leadership patterns, strategies, and tactics adopted by Apple Inc. The book was authored by Adam Lashinsky, who is the Senior Editor-at-Large for Fortune and a leading correspondent in Silicon Valley.

Content

The book revolves around the past and future of Steve Jobs's famous brand Apple Inc. The book records the transition of the company in 1996, after the return of Steve Jobs when it had cash to remain solvent for only ninety days to the consecutive successes of the iPod, iPhone, and iPad, ending up in 2011, when the company was the largest company in the world.

References

Lashinsky, Adam. (2012). "Inside Apple". [[John Murray (publishing house).
"'Inside Apple': Adam Lashinsky on the Future of America's Most Secretive Company".
(May 2012). "Inside Apple – Beyond Steve Jobs « Leadership {{pipe}} Management {{pipe}} Excellence". harikn.com.
"Book review: "Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand" – latimes". [[LA Times]].
"Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand by Adam Lashinsky {{pipe}} The Sunday Times". [[The Sunday Times]].

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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