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Hero Group

Food manufacturer in Switzerland

Field	Value
name	The Hero Group
type	Private
founder	Gustav Henckell
Gustav Zeiler
area_served	Worldwide
key_people
products	Baby & Toddler Food, Baby & Toddler Milk, Jams, Healthy Snacks
revenue	CHF 1.14 billion (2021)
num_employees	4,300 (2015)
industry	Food industry manufacture of prepared meals and dishes other processing and preserving of fruit and vegetables
foundation
location	Lenzburg (Aargau), Switzerland
homepage	[www.hero-group.ch](http://www.hero-group.ch/)

Gustav Zeiler

Hero Group is a privately held consumer food manufacturer and marketing company based in Switzerland. Focusing baby and toddler food, healthy snacks, and natural spreads, the group brands include Corny Snack Bars and Semper Baby food.

Overview

In 1995, Dr. Arend Oetker acquired a majority shareholding in Hero and re-positioned the Group to focus on branded business. Business segments that no longer fitted this brand strategy were divested. In parallel, the Group embarked on a major geographic expansion program.

Today, Hero is producing products in its core product categories. The Group's operations are based predominantly in Europe, North America, Middle East/Africa and Turkey/Central Asia.

History

Small jars of Hero jam and marmalade at a brunch buffet

The Hero Group was founded in 1886 in Lenzburg, Switzerland by Gustav Henckell and Gustav Zeiler, two German immigrants.

In 1888, investor Carl Roth joined the business. After Zeiler’s death in 1890, the first two letters of Henckell and Roth's names were combined to name the company ‘Hero Conserven Lenzbourg’.

In 1995, Arend Oetker took a majority holding in Hero with full ownership of the company being transferred to the Oetker family in 2003.

In 2024, Hero bought the 'Deliciously Ella' brand, founded by Ella Mills.

References

(2023-09-18). "Hero Group Divests Nordic Gluten-Free Business To Dr. Schär".
Harvey, Simon. (2022-11-18). "Switzerland's Hero Group invests in new Spanish factory for baby food".
(1988). "International Directory of Company Histories". St. James Press.
Breiding, R. James. (2013-01-10). "Swiss Made: The Untold Story Behind Switzerland's Success". Profile Books.
Holmes, Madelyn. (1988). "Forgotten Migrants: Foreign Workers in Switzerland Before World War I". Fairleigh Dickinson Univ Press.
(17 September 2024). "Deliciously Ella vegan food brand sold to Swiss group Hero". The Guardian.

Info: Wikipedia Source

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