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Greek National Tourism Organization

Greek government agency

Field	Value
agency_name	Greek National Tourism Organisation

nativename	Εθνικός Οργανισμός Τουρισμού (EOT)
logo_width	250
logo_caption	The organization's new logo.
formed	, re-established in
preceding2
jurisdiction	Ministry for Tourism
headquarters	7 Tsoha Street
11521 Athens
Greece
minister2_pfo
chief1_name	Angela Gerekou
chief1_position	President
chief2_name	Dimitris Fragakis
chief2_position	Secretary General
<!-- (etc.) -->	chief3_name	Sofia Lazaridou
chief3_position	Director General
child2_agency
keydocument1
website

11521 Athens Greece The Greek National Tourism Organisation (, Ethnikos Organismos Tourismou), often abbreviated as GNTO () is the governmental Board for the promotion of tourism in Greece. It functions under the supervision of the Ministry of Tourism.

History

The Greek National Tourism Organisation (GNTO), that was founded in 1929 and was re-established in 1950, is a Public Entity (PE) under the supervision of the Ministry of Tourism. Its main mission nowadays is to develop and promote the Greek tourism product through the implementation of promotional tourism campaigns both in Greece and abroad utilizing as well its extensive network of overseas offices. Moreover, with its vast experience and expertise and its large network of associates and stakeholders both in Greece and abroad, the GNTO has been and continues to be fundamental in the national effort of promoting "Greece", this truly unique and amazing destination, both cost-effectively and efficiently. It is member of the UNWTO and the ETC.'/

Promotion work

thumb|Seaside in Greece poster, part of the "seaside in Greece" campaign of 2010. Over the years, various successful advertising campaigns have been funded by the organization, including the very successful "Live your myth in Greece" campaign. The 2010 campaign's motto was "You in Greece" and "xx in Greece", and mainly focused on the many opportunities the country provides for tourists, with a variety of different destinations and activities. "You in Athens" and "You in Thessaloniki" were also used to promote the country's two largest cities and centers of culture and entertainment. The 2010 advertising campaign published a variety of promotional TV spots in line with the "You in Greece" poster campaign, which were translated to various languages, including Chinese, Bulgarian, and German.

Previous campaign slogans include:

"Live your Myth in Greece" (2005)
"Greece 5000 years old: a masterpiece you can afford"
"Greece: explore your senses"
"My Greek experience" (2008; TV commercials using amateur videos)
"Greece: Kalimera!" (2009)
"Greece: You in Greece" (2010)
"Greece: All Time Classic" (2014)
"Greece: A 365 Day Destination" (2017)
"Greece: Always in Season" (2020)
"All you want is Greece" (2021)

Offices abroad

Currently the GNTO operates offices in the following countries:

References

"Advertising campaigns: 2010". www.visitgreece.gr.
"Advertising campaigns: 2010 wallpapers". www.visitgreece.gr.
"Advertising campaigns: 2010 videos". Visit Greece.
"GNTO Offices Abroad". Visit Greece.

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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