Google Affiliate Network

History

• DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union.
• The search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized. The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.
• On April 17, 2013, Google announced plans to retire the Google Affiliate Network on July 31, 2013.

References

References

1. [https://www.google.com/ads/affiliatenetwork/ Drive conversions with performance-based advertising – Google Affiliate Network – Google Ads]. Google.com. Retrieved on 2013-09-19.
2. [https://googleaffiliatenetwork-blog.blogspot.com/2013/04/an-update-on-google-affiliate-network.html Google Affiliate Network: An update on Google Affiliate Network]. Googleaffiliatenetwork-blog.blogspot.com. Retrieved on 2013-09-19.
3. Paul R. La Monica (April 13, 2007), [https://money.cnn.com/2007/04/13/technology/google_doubleclick/index.htm Google to buy DoubleClick for $3.1 billion], ''CNN Money'', retrieved January 15, 2009
4. Lane R Ellis (March 11, 2008), [http://www.searchengineworld.com/google/3457102.htm Google Gets E.U. Go-Ahead For DoubleClick Merger] {{Webarchive. link. (2013-02-08 , ''Search Engine World'', retrieved January 15, 2009)
5. Google Completes Sale of Performics (Sept 10, 2008),[http://markets.on.nytimes.com/research/stocks/news/press_release.asp?docKey=600-200809101201BIZWIRE_USPR_____BW5889-6N7CE54QFNOLCG1P22E3DS0S3V&provider=Businesswire&docDate=September%2010,%202008&press_symbol=US;GOOG&scp=2&sq=publicis%20performics&st=cse], ''NYTimes.com'', retrieved November 11, 2008