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Gladvertising

Gladvertising (n) is outdoor advertising that uses cameras and facial recognition software to read a consumer's mood, then pushes products relevant to the target emotional state. It uses emotion recognition software to tailor outdoor adverts to consumers' mood.

The terms was coined in a July 2011 report by the Centre of Future Studies which suggests that advertisements like the ones in the film Minority Report may be well on the way, and indeed, that some already exist. Their report – commissioned by 3MGTG, which specialises in digital advertising – foresees the first step to be advertisements that adapt to our moods.

The technology has been dubbed 'Gladverts' by the report's authors.

Notes

References

Keats, Jonathan. (July 2011). "Jargon Watch". Wired Magazine.
(February 28, 2011). "The real Minority Report: "Gladvertising" kick starts revolution in outdoor advertising". jazarah.net.
"Up Front and Personal Digital Out-Of-Home Communications". Centre of Future Studies.
"Futurist Think Tank & Strategic Futures Consultants: The centre for future studies". futurestudies.co.uk.
(June 18, 2011). "Minority Report-like adverts". www.technologyinf.com.

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communication-design

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