Fudgie the Whale

Development

Although the cake depicts the shape of a whale and was originally decorated as such, it was sometimes adapted for holiday uses by rotating it 90 degrees counter-clockwise so that the whale's body, now upright, could represent a face. The whale's tail would then represent whatever a character traditionally had on its head: the Easter Bunny's ears, or Santa Claus' tassel. But Fudgie the Whale was usually promoted around Father's Day, using the slogan, "For a whale of a dad".

Fudgie was developed by founder Tom Carvel, with the assistance of his employee Kathy Dumas.

Co-branding

In 2018, Captain Lawrence Brewing Company partnered with Carvel to produce, in limited release, "Fudgie the Beer", a stout flavored with the chocolate crunchies also used to make Fudgie the Whale. The beer was re-released in limited quantities in 2019 to coincide with Father's Day, and was again re-released in June 2021 for the same reason.

References

References

1. (2009). "Carvel Ice Cream". Arcadia Publishing.
2. (May 27, 2018). "All Hail Fudgie the Whale, The Best Ice Cream Cake There Is".
3. (2016). "Fast Food Maniac: From Arby's to White Castle, One Man's Supersized Obsession with America's Favorite Food". Three Rivers Press.
4. (6 March 2017). "Everything you ever wanted to know about Fudgie the Whale".
5. (23 May 2019). "Captain Lawrence Brewing Collaborates with Carvel Ice Cream on Fudgie the Beer Stout". BevNet.com.
6. (7 June 2021). "Carvel Brings Back Fudgie the Beer for Father's Day".