Fruit Stripe

History

The "Five Flavor Gum" was invented by James Parker and first sold in 1960 by the Beech-Nut company.{{cite web

A new variety was introduced, Fruit Stripe Gummy Candy, in 2022. In January 2024, Ferrero announced that it would cease further production of Fruit Stripe gum.

Flavors

Two types of five-flavor packs of Fruit Stripe were produced:

1. Chewing gum: wet 'n wild melon, cherry, lemon, orange, and peach smash
2. Bubble gum: cherry, grape, mixed fruit, lemon, and cotton candy

Mascots

A character known as the Fruit Stripe Gum Man was used to promote the product; he was an anthropomorphic gum pack with limbs and a face. The Stripe Family Animals, which included a zebra, tiger, elephant, and mouse, were also used for advertising and featured in a coloring book and plush toys.

However, the zebra—later named Yipes—outlasted the other characters to become Fruit Stripe's sole mascot. Yipes was shown prominently on Fruit Stripe gum packaging. The advertising slogan "Yipes! Stripes!" has often been used with this character. Wrappers contain temporary tattoos of Yipes inline skating, skateboarding, playing baseball, hang gliding, playing basketball, bicycling, snowboarding, surfing, playing soccer, playing tennis, and eating grass. In 1988, Yipes was made into a promotional bendy figure.

Promotions

In 1996, Fruit Stripe gave five cents from the sale of each Jumbo Pack and Variety Multipack to the World Wildlife Fund, totaling about $100,000, for the preservation of endangered animals and their habitats.

References

References

1. (January 8, 2024). "Fruit Stripe Gum discontinued by Ferrera".
2. [http://www.fruitstripe.com Fruit Stripe website] {{Webarchive. link. (2016-12-20 , retrieved on 2016-08-30)
3. [https://advertisingiconmuseum.org/inside/c6/3249081.html Fruit Stripe Gum Man with motorcycle], AdvertisingIconMuseum.org. Retrieved on 2-25-09.
4. [https://www.theimaginaryworld.com/prremiums3.html Food Character Premiums], TheImaginaryWorld.com. Retrieved on 2-25-09.
5. "Fruit Stripe".
6. Appelbaum, Cara. (May 27, 1991). "Planters gives a yipe for fruit stripe".
7. {{cite magazine. (July 2008). "Now and later, fruit stripe, super bubble extended". A182976165
8. link. (2010-12-17 , FarleysandSathers.com)