Femina (Denmark)

History and profile

Femina began in its current form in 1952 and is a continuation of illustrated fashion journal Nordisk Mønster Tidende (1874–1952), making it the oldest weekly magazine in Denmark.

Femina is part of Aller Media and is published by Aller Press AS. Camilla Lindemann has been editor since March 2005. It positions itself towards modern women and covers fashion, food, interior design, health and beauty, psychology and culture. A Swedish edition is also produced.

The 29 July 1903 edition caused a scandal when it printed "bh" as an abbreviation of "brystholder" (brassiere) for the first time.

During the late 1950s, Femina featured articles on women's sport and introduced its readers to both traditional and lesser known sports. In October 1959, the magazine gave its name to BK Femina, a women's football club from Slagelse.

Circulation

In 2001, the magazine had a circulation of 87,000 copies in Denmark. The circulation of the Danish version of Femina was 89,680 copies during the second half of 2003 and 90,000 copies for 2003 as a whole. The circulation of the magazine was 52,000 copies in 2006. It rose to 68,900 copies during the last six months of 2007.

In the second half of 2011, Femina had an average circulation of 54,117 copies per issue. In 2013, the magazine had a circulation of 50,000 copies in Denmark. In 2018, the circulation was down to 38,000 copies in Denmark.

References

Bibliography

References

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5. (2003). "Asserting the right to play – women's football in Denmark". Soccer & Society.
6. They supplied [[Kit (association football). kit]] and [[Football boot. boots]] for the players and provided sponsorship and coverage to the team which became [[1970 Women's World Cup. Fan. Mangan. 2003
7. "Statistical Yearbook 2002". Denmarks Statistik.
8. (10 February 2004). "Kontrollerede oplagstal (1. half of 2009) - Femina". Dansk Oplagskontrol.
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11. Eva Harrie. (2009). "The Nordic Media Market". Nordicom, University of Gothenburg.
12. (24 February 2012). "Kontrollerede oplagstal (1. half of 2009) - Femina". Dansk Oplagskontrol.
13. "Consumer-paid magazines by circulation". StatBank Denmark.