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Fantastik
Branded cleaning product(s)
Branded cleaning product(s)
| Field | Value | ||
|---|---|---|---|
| name | Fantastik | ||
| logo | Fantastik logo.png | ||
| image | |||
| caption | Two bottles of S. C. Johnson & Son's Fantastik cleaning spray | ||
| type | Cleaning spray | ||
| currentowner | S. C. Johnson & Son | ||
| origin | United States | ||
| introduced | 1967{{cite news | newspaper=The New York Times | |
| quote | created the first spray cleaner, Fantastik, in 1967 | ||
| url | https://www.nytimes.com/1974/05/17/archives/a-advertising-bid-by-a-4a-chief-penthouse-sales-revised-and-in-new.html | ||
| title | Bid by a 4-A Chief | author=Philip H. Dougherty | date=May 17, 1974}} |
| previousowners | DowBrands | ||
| website | www.fantastik.com |
Fantastik is an American trademarked{{cite web
The company initiated its Greenlist initiative in 2001.
History
The 1967-introduced Fantastik was described by The New York Times as "the first spray cleaner." Invented by Roy Bambrough while working for Dow in Ontario, Canada.
In 1998, S. C. Johnson expanded its roster of consumer brands by purchasing Dow Chemical's DowBrands division, which included Ziploc, Saran, Fantastik, and Scrubbing Bubbles.{{Cite news |access-date=April 20, 2018}}{{cite news |newspaper=Advertising Age
The New York Times, in reporting about another cleaning product, also wrote about "the 19th-century pantry, when vinegar and baking soda were the Fantastik of their day."{{cite news
List of Fantastik products
- FANTASTIK ALL PURPOSE
- FANTASTIK ANTI-BACTERIAL ALL PURPOSE
- FANTASTIK LEMON POWER
- FANTASTIK MULTI-SURFACE WIPES
- FANTASTIK ORANGE ACTION WIPE{{cite news |newspaper=The New York Times
- FANTASTIK ORANGE ALL PURPOSE CLEANER
- FANTASTIK OXY POWER{{cite news |newspaper=Advertising Age
- FANTASTIK WITH BLEACH
Competing products
Among those products competing with Fantastik at the time it was launched were:
- ''Procter & Gamble'''s Dawn Oxy dish soap
- ''Clorox'''s Oxi-Magic
- ''Orange Glo International'''s OxiClean
- Tide Oxy
- Reckitt & Colman's Lysol Kitchen Spray{{cite news
The Oxy and Oxi names are derived from the use of hydrogen peroxide.{{cite web
Environmental considerations
In 2001, *Fantastik'''s manufacturer, S.C. Johnson, began what it called its *Greenlist'' initiative, "in which it rates all the raw materials used in its products for environmental safety."{{cite news
References
This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.
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