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Ensure

American brand of nutritional supplements

American brand of nutritional supplements

Ensure is an American brand of nutritional supplements and meal replacements manufactured by Abbott Laboratories.

A 237-ml (8-fl oz) bottle of Ensure Original contains 220 calories, six grams of fat, 15 grams of sugar, and nine grams of protein. The top six ingredients are water, corn maltodextrin, sugar, milk protein concentrate, canola oil, and soy protein isolate. Ensure is considered lactose-free for people with lactose intolerance.

History

In 1903, Harry C. Moores and Stanley M. Ross launched the "Moores & Ross Milk Company", which specialized in bottling milk for home delivery for the first few years. By 1964, however, the company merged with Abbott Laboratories. A drink called Ensure was first marketed by Ross Laboratories in 1973.

In the 1990s, Ensure and other nutritional drink products like Mead Johnson's Sustacal and Nestlé's Boost and Resource brands were fiercely competing to capture market share among healthy adults.

When Abbott split off its pharmaceuticals division, Abbvie, in 2013, the Ensure product line remained with Abbott along with other nutritional products.

Criticism

In 1995, the Center for Science in the Public Interest said that ads for Ensure were "the most misleading food ad" of that year.

References

References

  1. [https://ensure.com/nutrition-products/ensure-original "Ensure® Original Milk Chocolate Nutrition Shake"], ensure.com.
  2. [https://ensure.ca/en/faq "Ensure® FAQ], ensure.com
  3. "Ross Laboratories".
  4. (3 January 1997). "Ensure Maker Settles Ad Charges". Los Angeles Times.
  5. (November 29, 2012). "As Abbott and AbbVie move toward split-up, Wall Street waits". Medill Reports.
  6. (May 30, 1997). "Docket No. C-3745: In the Matter of Abbot Laboratories, a corporation.". FTC.
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dietary-supplements abbott-laboratories
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