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Dotti (retailer)

Australian clothing store chain owned by Just Group


Australian clothing store chain owned by Just Group

FieldValue
imageDotti, Westfield Carousel.jpg
image_captionDotti store in Westfield Carousel
founded1981
founder
num_locations88 stores in Australia
num_locations_year2023
area_served
parentJust Group
website

Dotti is a chain of fashion stores in Australia and New Zealand, selling apparel and accessories. It was acquired by the Just Group in 2004. It markets itself as a fast fashion brand. Their target group is young female adults aged 18 to 28.

History

Dotti was founded by Raymond Levis and Linda Bowen in Sydney in 1981. The name "Dotti" may have been inspired by Linda's mother Dorothy, or Via Condotti, a street in Rome known for its fashion stores.

In August 2004, the Just Group acquired Dotti for A$5 million.

In December 2009, Dotti opened its 100th store in a shopping centre in Melbourne's western suburbs.

In April 2011, Dotti launched an online store, adding a New Zealand specific online shopping site in 2015.

By 2017 they had 220 stores, 198 in Australia and 22 in New Zealand.

References

References

  1. (13 August 2004). "Just Group buys Dotti". The New Zealand Herald.
  2. "Dotti About Us {{!}} The Story of Dotti".
  3. Ward, Mary. (2015-08-28). "What's in a name? A history of fashion brand names".
  4. Evans, Simon. (13 August 2004). "Just goes Dotti".
  5. (17 December 2009). "Dotti opens 100th fashion store". The Age.
  6. "Dotti dives into online shopping". Ragtrader.
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