Surf Wiki
Save to docs
general/advertising

From Surf Wiki (app.surf) — the open knowledge base

Direct Agency / Rep Electronic Connection

Direct Agency / Rep Electronic Connection (DARE), or Direct Agency Rep Exchange, is an exchange protocol used by advertising agencies and television station sales representatives to transact and manage electronically spot TV orders, offers, revisions, and confirmations. |archive-url=https://web.archive.org/web/20121011214601/http://business.highbeam.com/137332/article-1G1-14547265/new-data-exchange-system-gains-support-reps |url-status=dead |archive-date=2012-10-11 It was developed by Mediaocean and supported by Imagine Communications.

References

References

  1. "Spotdata: National Sales Representatives".
  2. "Glossary".
  3. "Mediaocean and ProVantageX create unique partnership to bring seamless automation to local TV buying and selling".
Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

advertising
Want to explore this topic further?

Ask Mako anything about Direct Agency / Rep Electronic Connection — get instant answers, deeper analysis, and related topics.

Research with Mako

Free with your Surf account

Content sourced from Wikipedia, available under CC BY-SA 4.0.

This content may have been generated or modified by AI. CloudSurf Software LLC is not responsible for the accuracy, completeness, or reliability of AI-generated content. Always verify important information from primary sources.

Report