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Clorets

Line of chewing gum and mints

Clorets

Line of chewing gum and mints

Clorets Fresh

Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors. Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000. The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by Kraft Foods).

Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.

Packaging and flavor varieties

;Packaging sizes

  • Gum in 2s carton
  • Gum in 12s carton
  • Small mints (in a pack of 50)
  • Candy-style mints (in a pack of 6)
  • Tablet mints (in a pack of 35)
  • Val-U-Pak (in a pack of 30) ;Flavors
  • Original/Cool Mint
  • Arctic/Ocean Mint
  • Orange Mint
  • Lemon Mint
  • Green Lime Mint
  • Dark Secret Mint (Thailand)
  • Cinnamon (Japan and Morocco)
  • Cool Berry Mint
  • Pink Grapefruit Mint ;Clorets Infinity
  • Peppermint
  • Spearmint

References

References

  1. Elliott, Stuart. (April 28, 1994). "The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient.". The New York Times.
  2. "2000: Pfizer joins forces with Warner-Lambert".
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