Buy.at

History

The buy.at affiliate network was founded in 2002 by British company Perfiliate Technologies Ltd, which was founded in 1999. The network grew to become the UK’s largest independent affiliate marketing network. The company generated an average 250% year-over-year revenue growth from 2004 to 2006. It was the UK’s ninth fastest-growing technology company in the 2007 according to *The Sunday Times'''s Tech Track 100, and the fastest-growing affiliate network in the UK according to *New Media Age'' (NMA).

buy.at received several awards for campaign performance and overall operations:

• 2003 New Statesman New Media Award for ‘Contribution to Civic Society'
• 2003 Finalist in the Revolution 2003 Awards for ‘Most Innovative Online Business'
• 2003 Regional winner of the National E-Commerce Awards, E-Trading Category
• 2007 Travolution award for best affiliate marketing campaign (LateRooms)
• Highly commended as ‘Publisher Choice of Network 2007’ at The Performance Marketing Awards (formerly A4U awards)
• Highly commended for the ‘Innovation in Affiliate Marketing – Network Award’ at The Performance Marketing Awards (formerly A4U awards) in 2007

In 2007, buy.at acquired Lightstate (rebranded as buy.at leads) to expand capabilities and product offerings for advertisers and affiliates in the lead generation space. The same year it expanded to the United States, opening an office in New York and launching Ticketmaster’s US affiliate program in December.

buy.at was bought by AOL in 2008 to operate as a wholly owned business unit of Advertising.com. This acquisition marked the official launch of buy.at’s network in the United States.

Coinciding with AOL’s ‘Platform-A’ European expansion, buy.at began supporting clients in Denmark, Finland, the Netherlands, Norway and Sweden in 2009. In the same year, buy.at’s Agnieszka Marchewka was commended for ‘Publishers Choice of Account Manager’ at The Performance Marketing Awards (formerly A4U awards).

In 2010, AOL sold buy.at to Digital Window, who already owned Affiliate Window in the UK.

In 2017 the domain was sold again - together with a high quality .at domain portfolio - to company Frankcom IT Service in Germany.

References

References

1. Chaikin, Lisa. (11 June 2012). "Affiliate Window Launches In The US With New Performance Marketing Platform". Affiliate Marketing Blog.
2. (23 January 2008). "Affiliate marketing experiences dramatic growth". Econsultancy.
3. "Archived copy".
4. "Web firms dominate Tech Track 100".
5. "Businessman in UK ? The website is for you !".
6. "Buy.at | About Us".
7. (21 July 2003). "Winners: contribution to civic society". New Statesman.
8. "THE REVOLUTION AWARDS 2003: Most innovative online business - WeightWatchers.co.uk - Brand Republic News".
9. "The buy.at award winning fundraising system".
10. "Archived copy".
11. (18 August 2023). "Travolution Awards".
12. Donoghue, Kieron. (2007-09-28). "A4U Awards – the votes are in!".
13. "Who won what at a4u awards".
14. (13 November 2007). "Ticketmaster Launches Beta Affiliate Program with buy at, Inc -".
15. "AOL acquires UK's Buy.at affiliate network for Advertising.com - Econsultancy".
16. Butcher, Mike. (2008-02-05). "AOL acquires buy.at affiliate network".
17. Collins, Shawn. (17 December 2008). "buy.at Launches in Sweden, Denmark and Norway". Affiliate Marketing Blog.
18. "A4U Awards 2009 – Azam Marketing Highly Commended Alongside Other Top Online Industry Achievers".