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B-Reel

Field	Value
name	B-Reel
foundation	1999
hq_location	Stockholm
location_country	New York City, Los Angeles, Barcelona, Berlin
key_people	Founders:
Anders Wahlquist
Petter Westlund
Pelle Nilsson
Johannes Åhlund
Fredrik Heinig
area_served	Global
industry	Interactive, advertising, design, film
num_employees	150+ employees
homepage

Note

the Swedish production company

Anders Wahlquist Petter Westlund Pelle Nilsson Johannes Åhlund Fredrik Heinig

B-Reel is an international creative agency working globally with offices in Stockholm, Los Angeles, New York, Barcelona and Berlin.

B-Reel is a sister company of B-Reel Films (BR•F).

History

B-Reel was founded in 1999 by Anders Wahlquist, Fredrik Heinig, Johannes Åhlund, Pelle Nilsson and Petter Westlund, all of whom are still involved in the company. At the time Åhlund and Heinig were running the television commercial production company Spader Knekt (later renamed St Paul). The two companies, Spader Knekt and B-Reel, worked side by side for several years until the two merged to create B-Reel Films, focusing on drama, television and advertising production.

B-Reel continued to exist under the moniker B-Reel, but as a creative agency offering strategic, creative and digital services for brands.

In 2011, B-Reel was involved in creating The Wilderness Downtown, an interactive music experience for Arcade Fire's song "We Used to Wait", which was included in Time magazine's list of the 30 best music videos.

References

Diaz, Ann Christine. (June 5, 2011). "Creativity 50 2011: Pelle Nilsson, Anders Wahlquist, Petter Westlund".
Sanburn, Josh. (July 26, 2011). "The 30 All-TIME Best Music Videos - Arcade Fire, ‘We Used To Wait/The Wilderness Downtown’ (2010)". [[Time (magazine).

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

mass-media-companies-established-in-1999

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