Apu (magazine)

History and profile

Apu was founded in 1933 by Finnish publisher A-lehdet. It was the first magazine of A-lehdet, now a large publishing group with a portfolio of 18 magazines. It was founded during a recession to help the unemployed persons, who were its exclusive resellers, hence its name meaning 'help' in Finnish. The founder and first editor-in-chief was Yrjö Lyytikäinen. The magazine is based in Helsinki and is published 49 issues per year.

Circulation

Apu had a circulation of 224,500 copies in 2006. In 2007 the magazine had a certified readership of 683,000 The 2010 circulation of the magazine was 168,780 copies. Its circulation was 160,277 copies in 2011 and 149,050 copies in 2012. In 2013 Apu was the fifth best-selling magazine in Finland with a circulation of 148,491 copies.

Personnel

Notable editors have included, alphabetically:

• Veikko Ennala (1950s–1960s)
• Eve Hietamies
• Heikki Hietamies (1979–)
• Kaarina Helakisa (1969–1972)
• Juha Itkonen
• Matti Jämsä (1953–?)
• Yrjö Lyytikäinen (1933 founder and first editor-in-chief)
• Juha Numminen (special editor 1984–1988, editor 1998–2003)
• Arto Paasilinna (1968–1970)
• Matti Saari (current editor-in-chief)
• Markku Veijalainen (editor-in-chief 1995–1999)

Notable columnists have included:

• Heidi Hautala
• Paavo Lipponen – satrap-stir about third column in Apu in spring 2004
• Arto Paasilinna (1975–1988)
• Erkki Raatikainen
• Yrjö Rautio
• Ilmari Turja
• Juha Väätäinen (1970s)
• Juha Vuorinen

References

• A-lehdet (2008), "Mediaguide: Apu", mediaguide.a-lehdet.fi, Updated in 2008, Retrieved January 2009.
• A-lehdet (2009), "A-lehdet: The challenge of relevance", www.a-lehdet.fi, Updated in 2009, Retrieved January 2009.

References

1. A-lehdet 2008.
2. (2006). "Business or Culture? Family Firms in the Finnish Media Business in the 20th Century". Scandinavian Economic History Review.
3. A-lehdet 2009.
4. "Member Info". Aikakaus Media.
5. Topias Kauhala. (31 March 2016). "Juha Vuorinen, isä aurinkoinen".
6. "Top ten titles by circulation/issue 2006". Nordicom.
7. Eva Harrie. (2009). "The Nordic Media Market". Nordicom, University of Gothenburg.
8. Anne Austin. (2008). "Western Europe Market & Media Fact". Zenith Optimedia.
9. "Magazine Facts 2011". Mediakortit.
10. "Circulation Statistics 2011". Media Audit Finland.
11. (17 May 2013). "Biggest magazines by circulation". Aikakaus Media.
12. "Top ten titles by circulation 2013". Nordicom.
13. Matti Luostarinen. (9 February 2017). "Perussuomalaiset median keskipisteessä". Perussuomalaiset.