Aldus Corporation

History

PageMaker was released in July 1985 and relied on Adobe's PostScript page description language. For output, it used the Apple LaserWriter, a PostScript laser printer. PageMaker for the PC was released in 1986.

In 1988, Aldus released an illustration program, FreeHand, which was licensed from Fontographer developer Altsys. FreeHand competed directly with Adobe Illustrator, which had been released a year earlier. The rivalry continued for years, even after Adobe acquired Aldus in 1994, because FreeHand was not included, but Adobe eventually acquired Freehand in 2005 with its acquisition of Macromedia. FreeHand MX was the last version offered by Adobe but is no longer sold or updated.

In early 1990, Aldus bought Silicon Beach Software, acquiring many consumer titles for the Macintosh, including SuperPaint, Digital Darkroom, SuperCard, Super3D, and Personal Press (later renamed Adobe Home Publisher). Silicon Beach was located in San Diego, California, and became the Aldus Consumer Division.

In 1993, Aldus bought After Hours Software and incorporated its products, TouchBase Pro and DateBook Pro, into the Aldus Consumer Division. In the same year, it acquired Company of Science and Art (CoSA).

In September 1994, Adobe purchased Aldus for $446 million. At that time, PageMaker was steadily losing market share to QuarkXPress, but Adobe was still five years from launching their own desktop publisher, InDesign. In 2001, after two major releases under Adobe, PageMaker was discontinued and users were urged to switch to the two-year-old InDesign.

Aldus developed the TIFF and OPI industry standards. The three founders of Visio Corporation left Aldus in 1990 to create the product which later became known as Microsoft Office Visio.

Company name

Paul Brainerd and the other Aldus partners named the company after Aldus Pius Manutius, a renowned fifteenth-century Venetian pioneer in publishing known for standardizing the rules of punctuation and also presenting several typefaces, including the first italic. Manutius later founded the first modern publishing house, the Aldine Press.

Products

Print publishing

• PageMaker — A desktop publishing program

Prepress

• ColorCentral — An OPI server
• PressWise — A digital imposition program
• PrintCentral — A print output spooler
• TrapWise — A digital trapping program

Graphics

• FreeHand — A vector drawing program
• Gallery Effects
• Persuasion — A presentation program
• PhotoStyler— A bitmap image editor
• TextureMaker — A program for creating textures/patterns
• SuperPaint — Painting and vector drawing program
• Intellidraw — A powerful yet simple drawing program

Aldus Interactive Publishing/CoSA

• After Effects — A digital motion graphics and compositing program
• Hitchcock — A professional non-linear video editor, with titling and A/V transitions
• Fetch — A multimedia database

Aldus Consumer Division

(formerly Silicon Beach Software and After Hours Software)

• Digital Darkroom photo enhancement software
• Personal Press consumer desktop publishing software
• DateBook Pro — Calendar management software
• IntelliDraw — A vector drawing program
• Super3D — 3D modeling software
• SuperCard multimedia authoring environment
• TouchBase Pro — Contact management software

References

tags--

References

1. Fox, John. (July 27, 2015). "30 Years Ago, Aldus PageMaker Changed Life on Planet Earth". AOL Inc..
2. Stiff, Paul. (2004). "The Stafford papers". Art & Humanities Research Council.
3. Gardner, Howard. (2010). "Responsibility at Work: How Leading Professionals Act (or Don't Act) Responsibly". John Wiley & Sons.
4. Sanchez, Julio. (2003). "The PC Graphics Handbook". CRC Press.
5. (2003). "The Columbia Guide to Digital Publishing". Columbia University Press.
6. (2012). "The Colour Image Processing Handbook". Springer.
7. (1990). "Real World Pagemaker 4". [[Bantam Books]].
8. Dunn, Nancy E.. (October 1988). "An interview with Paul Braineird, president of Aldus Corporation".
9. "FreeHand Support Center".
10. "About Us".
11. "The story of After Effects – the compositing and animation software that has beaten the competition for 25 years". Digital Arts.
12. (July 15, 1994). "ADOBE SYSTEMS REVISES ALDUS ACQUISITION". New York Times.
13. (January 4, 2021). "Aldus Pagemaker History".