987FM

History

Perfect 10 (1989–2005)

The station launched at midnight on 1 January 1989 as Perfect 10 98.7 FM (or, formally, Radio 10); the station was aimed towards youth, and would broadcast a mix of current and classic pop music. Its on-air branding referred to a format of broadcasting "top 10" music from the past decade. The Singapore Broadcasting Corporation (SBC) surveyed students of local post-secondary institutions to help tailor the station to the preferences of youth audiences. Perfect 10 would emphasize music and DJ-led programmes, with fewer interruptions for news and commercials.

The station would compete at launch with Zoo 101.6 from Batam, Riau Islands, Indonesia; the station had a sizable audience in Singapore and had attracted advertisers from there, with advertising rates double those of SBC.

An SBC survey in September 1989 revealed that 40% of listeners tuned in to Perfect 10, compared to 33% listenership for Radio 3 (Mandarin), and 25% listenership for Radio 2 (Malay). With the launch of adult contemporary station Class 95 in April 1990, Perfect 10 dropped its classic hits skew and segued to a straight contemporary hit radio format.

In 1994, the station began hosting the Perfect 10 Music Awards, a presentation honouring achievements in Singaporean and international popular music.

987 (2005–present)

On 27 June 2005, the station rebranded as 987. 987's studio moved out of Caldecott Broadcast Centre on 19 July 2010 and it broadcast from *SCAPE along Orchard Road at 2 Orchard Link for three years. 987 moved back to Caldecott Broadcast Centre on 20 May 2013 after its tenancy with *SCAPE expired.

In March 2010, it was announced that former beauty queen, Ris Low, would be joining the station, co-hosting the Shan and Rozz show. There was some outrage among listeners over her employment as a DJ due to her poor command and diction of English. On the first day of co-hosting the show, Low arrived late and left early, and Rozz stormed off the studio after an argument. On 1 April, it was later revealed that it was an April Fools' Day joke by the show and Burger King in an advertising campaign for the Angry Whopper.

In March 2012, Shan Wee left 987. In February 2012, a 'ManHunt' was conducted to find a replacement for Rozz's co-host on the morning show. Listeners were invited to audition for the spot from 12 to 16 March 2012 and were told that they stood a chance of getting a spot on 987. However, it turned out that Rozz's new co-host is Bobby Tonelli from neighbour radio station, Class 95. It was speculated that the auditions were a waste of time and effort and simply just an advertising strategy to gain more listenership.

On 17 January 2017, the 987 studio moved out of Caldecott Broadcast Centre and into the new Mediacorp Campus at one-north.

Incidents

In May 2007, The Muttons were suspended for a while due to their participation in No Bra Day, an activity that was sponsored by FHM Singapore and featured young models competing to see who could remove their bras in the fastest time possible. A video taken in the studio was posted on YouTube and the resulting uproar from viewers forced the station to pay S$9,800 to the Media Development Authority for 'inappropriate and offensive content'. Muttons in the Morning was then replaced with The Dan and Young Show. They soon came back to 987 in July 2007 for the late night slot show, now called Muttons To Midnight.

In July 2009, Chew Soo Wei, was sacked by the programming director, Daniel Ong, over alleged claims of failing to put on an American accent and issues with proficiency of the English language. Listeners expressed disdain that it was unfair for DJs with local accents to be discriminated while DJs who speak with an American accent receive preferential treatment.

References

References

1. (21 December 1988). "SBC goes for that perfect 10".
2. (31 December 1988). "Round-the-clock music from midnight today".
3. (21 December 1988). "SBC Radio Ten to duel with FM Zoo". Business Times.
4. (20 December 1988). "New rock station named Radio 10". The New Paper.
5. (21 October 1989). "Perfect 10 the top radio station — survey". The Straits Times.
6. (1 April 1990). "'Classy' SBC radio station goes on air today".
7. (4 March 1990). "As the dial turns".
8. (20 February 1995). "Singapore presenters jazz up Perfect 10 Music Awards". The Straits Times.
9. (24 March 2010). "盗卡世姐当DJ 听众纷喊杯葛 猛轰：英语这么烂怎能胜任". [[Lianhe Zaobao.
10. (4 April 2010). "盗卡世姐耍了听众 愚人节笑话 听众炮轰无聊".
11. [http://www.facebook.com/987ONLYTHEHITS/posts/10150614272582029 Facebook - Rozz's Man Hunt]
12. "REVIEW: Battle of Singapore Radio Morning Shows {{!}} Spin or Bin Music Blog".
13. "MediaCorp Radio fined for bra stunt".
14. "AsiaOne.com - Was 987 DJ asked to leave because she didn't sound 'American' enough?".