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88 Rue du Rhone

Swiss watchmaker

Field	Value
logo	Logo 88 RUE DU RHONE.jpg
name	88 Rue du Rhone
owner	My Maracujá Sàrl
foundation	2012
defunct	2020
fate	Bankruptcy
founder	Pierre and Elie Bernheim
location_city	Geneva
location_country	Switzerland
key_people	Pierre Bernheim
industry	Watchmaking
products	Wristwatches, timing devices/systems, contemporary accessories, Swiss made accessible watches
homepage

88 Rue du Rhone was an independent brand of Swiss made watches, launched in 2012 by Elie and Pierre Bernheim, grandsons of the Swiss watchmaker Raymond Weil. As of 2020, the watchmaker was no longer in business after being declared bankrupt in November 2016.

The name "Rue du Rhone" was inspired from Geneva's street Rue du Rhône as well as the Rhône that runs through the heart of the city.

Watch collections

88 Rue du Rhone launched its first collection, Double 8 Origin, in 2012, featuring 100 Quartz, Automatic and Chronograph timepieces that range from 29 to 45 mm.

Promotional activities

In 2014, 88 Rue du Rhone was the official watch partner for the Miami International Film Festival.

88 Rue du Rhone was the Official Watch & Timing Partner of the British Academy of Film and Television Arts (BAFTA) and the Miami International Film Festival (MIFF).

88 Rue du Rhone also sponsored the inaugural Past Forward BAFTA Art Exhibition.

References

(16 May 2012). "Bernheims to Debut 88 Rue du Rhone, New Swiss Brand". IW Magazine.
(22 May 2012). "The RAYMOND WEIL family creates new independent brand, Rue du Rhone". World Tempus.
(26 June 2012). "New Brand: 88 Rue du Rhone". Worn & Wound.
(7 January 2013). "88 Rue du Rhone". The Snob Magazine.
(6 June 2012). "RAYMOND WEIL's grandsons launch own watch brand". WatchPro.
"prnewswire.com – 88 RUE DU RHONE Named Official Watch Of Miami International Film Festival 2014".
(26 February 2014). "news.com – 88 RUE DU RHONE Named Official Watch Of Miami International Film Festival 2014". news.nom.co.
(19 February 2013). "BAFTA Art Commission: Piccadilly to Jermyn St. 2012-2013". British Academy of Film and Television Arts.

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

swiss-watch-brands watch-manufacturing-companies-of-switzerland design-companies-established-in-2012 2012-establishments-in-switzerland

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