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5th Avenue (candy)

American candy bar

Field	Value
name	5th Avenue
logo	5th avenue brand logo.png
logo_size	200
image	5th-avenue-broken.jpg
alt	A 5th Avenue bar broken in half showing the peanut butter center.
caption	A candy bar with layers of crunchy peanut butter covered in milk chocolate
type	Chocolate Bar
currentowner	The Hershey Company
origin	United States
producedby	The Hershey Company
introduced
markets	United States
previousowners	Luden's
tagline	{{Plainlist
* "It's Everything It's Cracked Up to Be"{{Citation needed	date	October 2021}}
website

"It'll Make You Go Crunch"
"More Bunches of Crunches"
"The Right Taste, at the Right Time"
"It's Everything It's Cracked Up to Be"

The 5th Avenue is a candy bar introduced in 1936, consisting of peanut butter crunch layers enrobed in chocolate. It is currently produced and marketed by The Hershey Company.

The bar is similar to the Clark Bar which was first produced in Pittsburgh in 1917 by the D.L. Clark Company, now produced by the Boyer Candy Company of Altoona, Pennsylvania. It is also similar in composition to the Butterfinger candy bar, first developed and manufactured by Curtiss Candy Company, later manufactured by successors including Nestlé and Ferrara.

History

The candy bar was introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia. In 1936, Luden’s Inc. (of cough drop fame) introduced 5TH AVENUE Candy Bars, named after the main street in Reading, Pennsylvania where the company was located. Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986. Despite not being advertised since 1993, the candy bar is still available in many smaller retailers.

The original candy bar was topped with almonds, but these were removed in the 1990s as a cost-saving measure.

In popular culture

The candy bar was a huge favorite of H. Clay Earles, founder of Virginia's Martinsville Speedway, and it was the only candy sold as a concession at the track until his death in 1999.
This candy appeared in the 1994 sci-fi movie Stargate and the Seinfeld episode "The Dealership".

References

"5th Avenue Candy Bar". The Old Time Candy Company.
"5th Avenue Candy Bar". [[The Hershey Company.
"Butterfinger". Nestlé USA.
"From Luden's mother's kitchen to the world: A timeline".
Popik, Barry. "Barry Popik".
"5th Avenue Candy Bar - OldTimeCandy.com".
(2021-08-20). "5th Avenue Bar (History, FAQ & Pictures) - Snack History".
Beyette, Beverly. (1997-07-11). "He Vents So That You Don't Have To".
"5th Avenue Candy Bar".
(13 September 2021). "Experience the New 5th Avenue Candy Bar | Candy Retailer".
"WAYNE SCHMIDT'S CANDY BAR AUTOPSY PAGE".
"Stargate: The Movie Transcript - StargateWiki".
"The First Ones » GateWorld".
"5th Avenue - Semantic Stargate Wiki".
(2005-02-14). "Script".
"The Dealership".

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

chocolate-bars the-hershey-company-brands peanut-butter-confectionery products-introduced-in-1936 brand-name-confectionery

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