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4ME

Australian digital advertorial datacasting channel

Australian digital advertorial datacasting channel

Field	Value
name	4ME
logo	TV4ME.png
logo_size	220px
launch_date	18 September 2011
closed_date
picture_format	[576i](576i) (SDTV) 16:9
network
owner
country	Australia
language	English
former_names
replaced_by
availability_note
(at time of closure)
terr_serv_1	Freeview Seven owned (virtual)
terr_chan_1	74/64
terr_serv_2	Freeview Prime affiliate (virtual)
terr_chan_2	64

(at time of closure)

4ME was a digital advertorial datacasting service that launched on 18 September 2011 by Prime Media Group and Brand New Media. It was formerly available to homes in the Prime7/GWN7 viewing area on channel 64, and the Seven-owned viewing area on channel 74 unless you were in an overlap market like the Sunshine Coast, in that case 4ME was both on channel 64 and 74. The channel was closed at midnight on 30 April 2016 in Prime regional areas after Brand New Media entered administration due to business troubles. 4ME later ceased broadcasting in Seven-owned areas on 19 May 2016.

As a datacasting channel, the content on the channel was regulated, it did consist of mostly information, and the scope for entertainment was limited. It showed mainly Australian made informational programs and infomercials, and as a datacasting service, it was prohibited from broadcasting programs that were wholly or substantially infotainment or lifestyle programs longer than 10 minutes.

History

When launched in regional areas on 18 September 2011, the channel was known as Television 4. On 7 November 2011, it was announced that the channel would expand into metropolitan areas and Regional Queensland via the Seven Network. Seven started test broadcasts of the channel on 1 December 2011. The channel changed to the name of TV4ME, when it was introduced to metropolitan areas in December 2011. It changed its name again, this time to 4ME, in 2013. A notable program on the channel was Psychic TV. The program returned in January 2016 after a bullying campaign in December 2015.

On 29 April 2016, Brand New Media, joint owner of 4ME alongside Prime Media Group, called in administrators after being hit with a series of "perfect storms" throughout its business interests. Prime announced that they will not renew the contract 4ME and LCN 64 on Prime-owned stations was re-purposed as an additional feed of Prime's other datacast channel ishop TV at midnight on 30 April 2016. 4ME went off the air on Seven-owned stations on 19 May 2016 and was replaced with a placeholder card notifying viewers that the channel was unavailable. The channel was removed from the Seven multiplex on 26 May 2016.

References

Cusack, Nicole. "Television 4 is launching September 18th 2011 to ALL homes in Regional NSW, VIC, ACT and the Gold Coast".
Knox, David. (7 November 2011). "Seven to launch TV4 datacasting". [[TV Tonight]].
Knox, David. (29 April 2016). "Datacasting channel 4ME in doubt as producers enter administration". TV Tonight.
(18 September 2011). "Television 4, the new Freeview channel you don’t want - Australian tech blog, podcast, reviews, photos - techAU". Techau.tv.
Paul McIntyre. (26 September 2011). "Prime launches brand-funded datacast channel". AdNews.
(27 November 2012). "Investigation Report No. 2814: Breach of TV4ME License Conditions – Category A television programs". Australian Communications and Media Authority.
Knox, David. (1 December 2011). "TV4ME now testing {{!}} TV Tonight".
Knox, David. (27 January 2016). "Psychic show returns after "bullying" campaign {{!}} TV Tonight".
Hayes, Alex. (29 April 2016). "'Perfect storm' of problems forces Brand New Media into administration and out of TV4ME". mUmBRELLA.

Info: Wikipedia Source

This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page.

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