3rd Streamy Awards

Background

Although billed as the "3rd Annual", the poorly received 2nd Streamy Awards were actually presented three years prior in March 2010. They were criticized for technical problems, interruptions and controversy, leading to the two-year hiatus as the producers and organizers took time to regroup. In response to the controversy surrounding the 2nd Annual Streamys, the International Academy of Web Television, a partner in the 2010 event, chose to separate from the Streamys and create its own awards ceremony, the IAWTV Awards, for 2011. Tubefilter, the original co-creators of the Streamy Awards, partnered in 2011 with Dick Clark Productions, producers of the American Music Awards and other established entertainment industry awards shows, in an apparent effort to broaden the mainstream appeal and boost the credibility of the Streamy Awards. They also hoped to broadcast the show on television but were unable to for the 2013 Streamys.

Performers

Tubefilter and Dick Clark Productions wanted collaborations between established stars and popular music YouTubers for the awards, arranging for YouTube stars to feature in the songs of the performers. The ceremony featured the musical performances of the following artists:

Winners and nominees

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The nominees were announced on December 17, 2012, and the finalists for the Audience Choice Award categories were announced on February 5, 2013. 19 of the 35 award winners were announced prior to the presentation on February 14, 2013. The remaining categories were announced during the main ceremony at the Hollywood Palladium on February 17. Winners of the categories were selected by the Streamys Blue Ribbon Panel except for the Audience Choice awards which were put to a public vote.

Winners are listed first, in bold.

Web series with multiple nominations and awards

Reception

Stephanie Carrie, writing for LA Weekly, felt that the award show was more professional than previous years and noted the diversity of figures in attendance, citing as an example the presenters of the first award, Larry King and Jenna Marbles. Internet personality Felicia Day was more critical of the more mainstream approach compared to previous years stating "My impression is it's almost like a red carpet for old media. Four years ago the show was about independent spirit, innovation, and people doing things to break the system. Now it's about Hollywood coming in." Likewise, Ed Carrasco of NewMediaRockstars felt that the event should have been more focused around small independent creators than large scale productions such as Halo 4: Forward Unto Dawn and Tom Hanks’ Electric City which won many of the show's awards. Overall, he opined "If these ceremonies are all about creators, let's make them about creators, not about what has the most cred or money thrown into it."

Carrie described the musical performance of Shontelle and featured artists Lisa Lavie, Savannah Outen, Kurt Hugo Schneider, and Sam Tsui as a highlight of the night and said that it "illustrated beautifully how the web allows content creators and consumer to interact in a way that's still rare in mainstream media." Carrasco viewed the performance by Vanilla Ice positively, and also felt that the speeches of some of the award winners seemed more genuine compared to more mainstream award shows.

References

References

1. Bloom, David. (September 10, 2014). "TECH Bits: Streamys Steam Past Sunday Reality Shows Online".
2. Holman, Jordyn. (July 8, 2014). "Streamy Awards Adds More Categories, Fan Participation".
3. McElroy, Griffin. (January 24, 2013). "DICE Awards host Chris Hardwick on whether gaming has (or even needs) its Oscars".
4. Manarino. (January 17, 2013). "The Nerdist's Chris Hardwick To Host The Third Annual Streamy Awards".
5. Carrie, Stephanie. (February 19, 2013). "Streamy Awards: Online Video's Biggest Night Accepts Old Hollywood Into the Fold".
6. Miller, Liz Shannon. (August 8, 2011). "Will the web series world support the new Streamy Awards?". Reuters.
7. Wallenstein, Andrew. (August 15, 2012). "Streamys revamped for 2013 return".
8. Block, Alex Ben. (August 5, 2011). "Dick Clark Productions Joins Tubefilter to Produce Streamy Awards".
9. Shaw, Lucas. (February 7, 2013). "Soulja Boy, Boyce Avenue to Perform at 2013 Streamys".
10. Gutelle, Sam. (February 18, 2013). "Vanilla Ice, Shontelle, Boyce Avenue, Soulja Boy Rock The Streamys".
11. Cohen, Joshua. (January 28, 2013). "Vanilla Ice, Shontelle To Perform With Top YouTubers at Streamy Awards".
12. Carrasco, Ed. (February 17, 2013). "NMR 3rd Annual Streamy Awards Coverage".
13. Gutelle, Sam. (February 16, 2013). "Vanilla Ice's Streamys Performance Shows Power Of YouTube Collabs".
14. Carrasco, Ed. (February 18, 2013). "NMR Weighs In On The 2013 Streamy Awards".
15. Gutelle, Sam. (December 17, 2012). "The Nominees for the 3rd Annual Streamy Awards Are...".
16. Gutelle, Sam. (February 5, 2013). "Streamy Award Audience Choice Nominees Announced".
17. Bahr, Lindsey. (February 5, 2013). "Vote for the Streamys Audience Choice Awards!".
18. Sam Gutelle. (February 14, 2013). "SourceFed Helps Celebrate Pre-Announced Streamys Winners". Tubefilter.
19. Jaworski, Michelle. (February 15, 2013). "The Fine Brothers capture more than just a reaction".
20. Daniel, Hurwitz. (February 17, 2013). "'Burning Love' is big winner at Streamy Awards". USA TODAY.
21. "The Streamy Awards 3rd Annual Nominees".