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360i

Digital Marketing Agency

Digital Marketing Agency

FieldValue
name360i
logo360i Logo.png
typeSubsidiary
foundation
locationNew York City, United States
locationsAtlanta
Chicago
Los Angeles
New York
area_servedWorldwide
key_people{{ubl
industryMarketing & advertising
servicesMarketing
num_employees1000+
parentDentsu International
url

Chicago Los Angeles New York |Jared Belsky (CEO) |Abbey Klaassen (president, New York), |Menno Kluin (Chief Creative Officer), |Doug Rozen (Chief Media Officer)

360i was a New York City-based digital agency founded in 1998. It was a business unit of Dentsu.

Corporate history

360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski{{cite news|url=http://www.topworkplaces.com/frontend.php/regional-list/company/ajc/360i

360i was acquired as a digitally-led communications agency.

Innovation Interactive was acquired by Dentsu in 2010 for $275mm and remains a unit of Dentsu, Inc. Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter, a 360i executive since 2005 and the founder of the firm's social media and strategy practices. In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO. That same year, President Jared Belsky was promoted to CEO, and CMO Abbey Klaassen was promoted to President, New York.

In June 2022, Dentsu announced that 360i was being merged with its other creative agencies DentsuMB and Isobar under the Dentsu Creative label, effectively retiring the 360i brand.

Products and services

360i started out as a search engine marketing and optimization company. In 2005 it began offering social media marketing programs. In 2008, the agency rounded out its capabilities in strategy, media and creative. spanning the US, UK, Brazil and Canada.

References

References

  1. Steel, Emily. (October 9, 2007). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal.
  2. Vranica, Suzanne. (January 26, 2010). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal.
  3. Patel, Kunur. (January 25, 2010). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". [[Advertising Age]].
  4. Patel, Kunur. (January 25, 2010). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age.
  5. Patel, Kunur. (January 24, 2011). "360i Is No. 6 on the Ad Age Agency A-List". Advertising Age.
  6. Vranica, Suzanne. (January 26, 2010). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal.
  7. McClellan, Steve. (February 12, 2013). "360i Revamps Top Management, Sarah Hofstetter Named Global CEO". Mediapost.
  8. "Agency Marketer of the Year". iMedia Connection.
  9. "Management shifts at 360i as Belsky, Hofstetter take new roles".
  10. "360i CMO Abbey Klaassen named president of New York HQ".
  11. "Dentsu International drops DentsuMB, 360i and Isobar names to break down silos".
  12. "Dentsu Unites Creative Shops in Sweeping Reorganization".
  13. McIlroy, Megan. (March 18, 2008). "Search Specialist 360i Buys Design Shop i33". Advertising Age.
  14. Mandese, Joe. (December 16, 2014). "OMMA Digital Agency of the Year: 360i". Mediapost.
  15. McClellan, Steve. (September 16, 2014). "360i Establishes Its First West Coast Office, In Los Angeles". Mediapost.
  16. (December 8, 2013). "360i is Selected as Adweek's Digital Agency of the Year". [[Adweek]].
  17. (October 10, 2013). "Mashies Finalists & Winners". Mashable.
  18. (November 25, 2013). "MEDIA Names Carat, OMMA Names 360i Agencies Of The Year". [[MediaPost]].
  19. (February 5, 2013). "360i Clients". 360i.
  20. Schultz, E.J.. (January 28, 2013). "360i is No. 2 on Ad Age's Agency A-List". [[Advertising Age]].
  21. Schultz, E.J.. (February 3, 2014). "360i Is No. 3 on Ad Age's 2014 Agency A-List". [[Advertising Age]].
  22. Pathak, Shareen. (February 3, 2014). "CREATIVITY INNOVATORS OF THE YEAR 2013: 360I". [[Creativity Magazine]].
  23. (January 28, 2013). "360i Is No. 7 on Ad Age's Best Places to Work List". [[Advertising Age]].
  24. (December 5, 2012). "iMedia Agency Awards 2012". iMedia Connection.
  25. (October 31, 2012). "360i Named a Leader in Search Marketing Report". 360i.
  26. Elliott, Stuart. (September 10, 2012). "Oscar Mayer Proposes a New Bacon as a New Currency". The New York Times.
  27. Sanders, Rachel. (February 3, 2013). "How Oreo Got That Twitter Ad Up So Fast". BuzzFeed.
  28. (February 17, 2011). "Fast Company Names 360i to "World's Most Innovative Companies" List". 360i.
  29. Estrin, Michael. (July 18, 2012). "16 lesser-known marketing blogs you should read". iMedia.
  30. Sullivan, Laurie. "''OMMA''{{'s}} Agency of the Year 2010: Best Use of Search: 360i". MediaPost.
  31. "Best Use of Social Media for a Consumer Product or Service". Shorty Awards.
Info: Wikipedia Source

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