2waytraffic

History

The company expanded significantly in 2006 with three acquisitions, beginning with Emexus, which provides a technology platform for content aggregation and service and applications delivery in the fields of mobile marketing, mobile entertainment and mobile Internet, in June and then the content developer Intellygents in August. The most notable acquisition, however, was that of the rights of the UK company Celador International and its programme library, including the international Who Wants to Be a Millionaire? franchise, on December 1, 2006.

On March 14, 2007, Celador International Limited was relaunched as 2waytraffic International.

Sony era

On June 4, 2008, 2waytraffic was acquired by 2JS Productions, a subsidiary of Sony Pictures Entertainment. On September 29, 2waytraffic became the distributor of the entertainment formats by SPTI.

On April 1, 2009, Sony Pictures Entertainment consolidated its US and international television companies under the SPT roof such as: 2waytraffic, Embassy Row, Starling, Teleset, and Lean-M. Sony Pictures Television International now operates in-name-only.

In April 2012, 2waytraffic was renamed "Sony Pictures Television International Formats", with the 2waytraffic logo being replaced in next years by the Sony Pictures Television logo on internationally licensed shows, where the 2waytraffic brand was discontinued in 2013. It's currently an in-name-only unit of Sony Pictures Television, with copyrights to 2waytraffic's formats currently being assigned to CPT Holdings, Inc., one of the companies behind Sony Pictures Television.

Companies by 2waytraffic

2waytraffic International, Sony Pictures Television

Formerly Celador International, this company owns, distributes, licenses, and operates over 200 game show formats such as Who Wants to Be a Millionaire? in the United States, UK, Eastern Europe, and Nordic. After SPE acquired 2waytrafic, the international subsidiary became 2waytraffic International, Sony Pictures Television, and was headed by Ed Louwerse.

Emexus Group

Emexus is a mobile company acquired by 2waytraffic on June 13, 2006, which was later renamed as 2waytraffic Mobile.

Intellygents

Intellygents was established in 2002 by former Endemol employees Kirsten van Nieuwenhuijzen and Mark van Berkel, and acquired by 2waytraffic on July 11, 2006. It is a creative developing company for intelligent entertainment, with formats such as That's the Question, Take It or Leave It, The Greatest Royalty Expert and Who Wants to Be a Millionaires first spin-off game show 50-50.

In 2010, following Sony's acquisition of 60% of Tuvalu Media, Intellygents was integrated into that company.

In December 2013, Tuvalu's management joined forces with financing firm Karmign to acquire SPT's 60% stake in the company. The Intellygents brand had by then been retired, though its formats remain with Tuvalu.

References

References

1. sbsbelspel. (2008-02-28). "Garito informatie (gemaakt bij 2waytraffic)".
2. sbsbelspel. (2008-02-27). "Game on informatie (gemaakt bij 2waytraffic)".
3. sbsbelspel. (2008-02-27). "Play informatie (gemaakt bij 2waytraffic)".
4. [http://www.2waytraffic.com/en/press/archive/2waytraffic_n_v_acquisituin_of_emexus_group_b_v 2 Way Traffic N.V. Acquisition of Emexus Group B.V.] {{webarchive. link. (2009-01-08 , 2waytraffic.com)
5. [http://www.2waytraffic.com/en/press/archive/acquisition_of_intellygents_b_v_strengthens_2waytraffic_s_prime_time_tv_offer Acquisition of Intellygents B.V. strengthens 2waytraffic’s prime time TV offer] {{webarchive. link. (2009-01-08 , 2waytraffic.com)
6. Turner, Mimi. (2006-12-02). "2waytraffic wants to be 'Millionaire'".
7. "Toy News" [http://www.toynews-online.biz/news/24966/New-owners-take-on-Celador-International-and-Millionaire-brand New owners take on Celador International and Millionaire brand] {{Webarchive. link. (2012-09-14 , toynews-online.biz, Retrieved on July 7, 2012)
8. "Telecompaper' [http://www.telecompaper.com/news/cil-relaunches-as-2waytraffic-international--549067 CIL re-launches as 2waytraffic International] telecompaper.com, Retrieved on December 24, 2012
9. Stuart Levine "Variety" [https://variety.com/2008/more/news/sony-pictures-acquires-2waytraffic-1117986861/ Sony Pictures acquires 2waytraffic], variety.com, Retrieved on June 19, 2013
10. Michael Rosser "Broadcast" 29 September 2008 [http://www.broadcastnow.co.uk/2waytraffic-to-distribute-sony-formats/1879502.article 2waytraffic to distribute Sony formats] broadcastnow.co.uk, Retrieved on August 3, 2013
11. [http://www.chollywood.org/en/news/sony-combines-tv-units.html Sony combines TV units] {{webarchive. link. (2013-08-01 , chollywood.org)
12. "Telecompaper"[http://www.telecompaper.com/news/2waytraffic-acquires-emexus-group--520847 2waytraffic acquires Emexus Group] telecompaper.com, Retrieved on July 3, 2013
13. "Broadcast Now" [http://www.broadcastnow.co.uk/2waytraffic-acquires-format-creator/164794.article 2waytraffic acquires format creator] broadcastnow.co.uk, Retrieved on July 3, 2013
14. [http://wskogee1.kogee.net/articles/display/7934 2waytraffic Acquires Intellygents] {{webarchive. link. (2013-07-03 wskogee1.kogee.net, Retrieved on July 3, 2013)
15. "Intellygents".
16. (December 16, 2013). "Tuvalu Media management buys out Sony, co-founder exits". TBI Vision.