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2012 MTV Video Music Awards
Award ceremony
Award ceremony
| Field | Value |
|---|---|
| name | 2012 MTV Video Music Awards |
| image | MTV VMA 2012 logo.svg |
| date | Thursday, September 6, 2012 |
| location | Staples Center (Los Angeles, California) |
| country | United States |
| host | Kevin Hart |
| network | MTV |
| producer | Amy Doyle |
| Garrett English | |
| Jesse Ignjatovic | |
| Dave Sirulnick | |
| director | Hamish Hamilton |
| most_awards | One Direction (3) |
| most_nominations | Rihanna and Drake (5 each) |
| previous | [2011](2011-mtv-video-music-awards) |
| main | MTV Video Music Awards |
| next | [2013](2013-mtv-video-music-awards) |
Garrett English Jesse Ignjatovic Dave Sirulnick The 2012 MTV Video Music Awards, hosted by Kevin Hart, took place on Thursday, September 6, 2012, honoring the best music videos from the previous year. The awards were broadcast from the Staples Center arena at L.A. Live in Downtown Los Angeles. Nominations were announced on July 31, 2012. Rihanna and Drake were the most nominated artists that year, with five nominations apiece, followed by Katy Perry and Beyoncé, who received four.
One Direction was the biggest winner of the night winning their three nominations, including Best New Artist, and Rihanna went on to win Video of the Year. Both M.I.A. and Chris Brown won two awards each.{{cite web|url=https://www.theguardian.com/media/musicblog/2012/sep/07/mtv-video-music-awards-recap
The awards ceremony, with an average of 6.1 million viewers, was the least-watched VMA show since 2007. The major factor which contributed to the drop in ratings was most likely altering the program's broadcast date to Thursday instead of Sunday, the day MTV had been using since 2004, with the exception of the 2006 ceremony. MTV also moved up the telecast to 8pm instead of 9pm, to avoid competing with President Barack Obama's speech at the 2012 Democratic National Convention. This was somewhat early for MTV's targeted audience. Best Special Effects renamed Best Visual Effects.
Performances
| Artist(s) | Song(s) | Pre-show | Main show |
|---|---|---|---|
| Demi Lovato | "Give Your Heart a Break" | ||
| Rihanna | |||
| ASAP Rocky | |||
| Calvin Harris | "Cockiness (Love It)" (Remix) | ||
| "We Found Love" | |||
| Pink | "Get The Party Started" (intro) | ||
| "Blow Me (One Last Kiss)" | |||
| Frank Ocean | "Thinkin' Bout You" | ||
| One Direction | "One Thing" | ||
| Lil Wayne | |||
| [2 Chainz](2-chainz) | "Yuck!" | ||
| "No Worries" | |||
| Green Day | "Let Yourself Go" | ||
| Alicia Keys | |||
| Nicki Minaj | |||
| (with Gabby Douglas) | "Girl on Fire" | ||
| Taylor Swift | "We Are Never Ever Getting Back Together" |
;House artist
- Calvin Harris
Source:
Presenters
Pre-show
- Sway Calloway – presented Best Video with a Message
- James Montgomery – presented Best Electronic Dance Music Video
- Jim Cantiello and Ton Do-Nguyen – presented Most Share-Worthy Video
- Christina Garibaldi – Red Carpet
Main show
- Katy Perry – presented Best Pop Video
- Dwight Howard – chatted with host Kevin Hart and introduced the next set of presenters
- Miley Cyrus and Mac Miller – introduced P!nk
- Demi Lovato and Rita Ora – presented Best Male Video
- Zoe Saldaña – introduced Frank Ocean
- Rashida Jones and Andy Samberg – presented Best Hip-Hop Video
- The Wanted and Rebel Wilson – presented Best Female Video
- Psy – appeared and danced to his "Gangnam Style" on stage with host Kevin Hart while he introduced the next presenters
- Ezra Miller and Emma Watson – introduced Green Day
- Peter Facinelli, Elizabeth Reaser, Bill Condon, Robert Pattinson, Taylor Lautner and Jackson Rathbone – introduced an exclusive Breaking Dawn: Part 2 sneak peek preview
- Kesha and Wiz Khalifa – presented Best New Artist
- The Fierce Five (Aly Raisman, Gabby Douglas, Jordyn Wieber, Kyla Ross and McKayla Maroney) – introduced Alicia Keys
- Kevin Hart – presented Video of the Year and introduced Taylor Swift
Winners and nominees
Nominees were announced on July 31, 2012.
| Video of the Year | Best Male Video | Best Female Video | Best New Artist | Best Pop Video | Best Rock Video | Best Hip-Hop Video | Best Electronic Dance Music Video | Best Direction | Best Choreography | Best Visual Effects | Best Art Direction | Best Editing | Best Cinematography | Best Video with a Message | Most Share-Worthy Video | Best Latino Artist |
|---|
Artists with multiple wins and nominations
| Wins | Artist |
|---|---|
| 3 | One Direction |
| 2 | Chris Brown |
| M.I.A. |
| Nominations | Artist |
|---|---|
| 5 | Drake |
| Rihanna | |
| 4 | Beyoncé |
| Katy Perry | |
| 3 | Coldplay |
| Frank Ocean | |
| Gotye | |
| Jay-Z | |
| Justin Bieber | |
| M.I.A. | |
| One Direction | |
| 2 | Avicii |
| Carly Rae Jepsen | |
| Chris Brown | |
| Duck Sauce | |
| fun. | |
| Jennifer Lopez | |
| Kanye West | |
| Lana Del Rey | |
| Linkin Park | |
| Nicki Minaj | |
| Skrillex |
References
References
- Montgomery, James. (15 May 2012). "2012 Video Music Awards To Take Over Staples Center Show will air live from Los Angeles on Thursday, September 6, at 8 p.m. ET/PT.". [[MTV News]].
- (11 September 2012). "Ratings dwindle for MTV's annual VMA show". Yahoo TV.
- [https://web.archive.org/web/20120731114541/http://www.mtv.com/ontv/vma/2012/about.jhtml performers]
- Kaufman, Gil. (2012-08-27). "Frank Ocean, Rihanna Join 2012 MTV Video Music Awards Lineup | MTV Video Music Awards". Mtv.com.
- "Lil Wayne, 2 Chainz, Nicki Minaj Set To Perform At 2012 VMAs!". MTV.
- "About The 2012 MTV Video Music Awards". MTV.
- Kaufman, Gil. (July 31, 2012). "2012 MTV Video Music Awards: The Nominations Are In!". [[MTV News]].
- (2012-06-08). "Romeo Santos wins "Tr3s Best Latino Artist of 2012" at the MTV Video Music Awards". Nbclatino.com.
- (2012-08-01). "2012 VMA Award Show". Tr3s.
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