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2011 ASTRA Awards

The 9th Annual ASTRA Awards was an event held on Thursday, 21 July 2011 at the Sydney Theatre. The ASTRA Pioneer Award and the ASTRA Industry Excellence Awards were presented prior to the ceremony at the annual ASTRA Conference, also held in Sydney, on 29 March 2011.

ASTRA Pioneer Award

The second annual ASTRA Pioneer Award was presented to David Malone, CEO of the Premier Media Group.

ASTRA Industry Excellence Awards

Platform Marketing

Award	Campaign	Recipient	Finalists	Ref.	Most Outstanding Marketing Campaign – Subscription Sales	Most Outstanding Marketing Campaign – Subscriber Retention/Extension	Most Outstanding Use of Subscription Television Medium for a Consumer Advertising Campaign
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Program and Channel Promotion

Award	Promotion	Recipient	Finalists	Ref.	Best On-Air Program Promotion	Most Outstanding Channel Image Spot	Best PR/Communications Campaign	Best Off-Air Program Promotion	Best Marketing Campaign Under $50,000	Best Social/Digital Media Promotion
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Technology

Award	Promotion	Recipient	Finalists	Ref.	Most Outstanding Use of Technology	Most Outstanding Use of Interactive Television
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References

Knox, David. (18 April 2011). "ASTRA Awards set for July". tvtonight.com.au.
Knox, David. (29 March 2011). "Premier Media CEO receives ASTRA Pioneer Award". tvtonight.com.au.
Knox, David. (15 March 2011). "2011 ASTRA Industry Excellence Awards: finalists". tvtonight.com.au.
Knox, David. (30 March 2011). "ASTRA Excellence Awards: winners". tvtonight.com.au.

Info: Wikipedia Source

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