2010 Mnet Asian Music Awards

Background

The ceremony marked the twelfth edition of the annual music awards. The ceremony's slogan was "One Asia". It was broadcast live in China, Japan, Hong Kong and Southeast Asia through various channels, as well as in the United States and Canada.

Artists Taeyang, DJ Doc, Gummy, Rain, Hot Potato, Far East Movement, Perfume, I Me, and Chemistry all won awards during the televised broadcast. Recorded videos of international artists were shown including Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan, Keri Hilson, and will.i.am. CNBLUE, 2AM, Jo Kwon, Ga-In who also won awards but were not shown on broadcast to their absence.

Performers

The following individuals and groups, listed in order of appearance, performed musical numbers at the ceremony.

Presenters

• 2NE1 – presented Best New Female Artist
• Miss Korea's Jung So-ra, Chang Hyung-jin, Ha Yun-jong – presented Best Dance Performance by a Male Group
• Eugene – presented Best New Asian Artist Award
• Woo Man-so – presented Best Digital Single
• John Park, Jang Jae-in, Kang Seung-Yoon – introduced presenter Zhang Jie
• Son Ho (손호영) and Kim Jung-min (김정민) – presented Asian Pop Artist
• Kim Jongju and Choo Hyunhee – presented Best Female Group
• Miss A – introduced presenters I Me and Perfume
• Cho Yeo-jeong – presented Best Male Solo Artist
• Yoon Jong-shin and Seo Hyo-rim – presented Best Rap Performance
• Song Joong-ki – presented Best Solo Vocal Performance and Best Asian Artist
• Oh Ji-ho and So Yoo-jin – presented Best Male Group and Best Solo Dance Performance
• UV – presented Best Band Performance
• Kim Dong-wook – presented Best Dance Performance by a Female Group
• Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan, Keri Hilson, will.i.am – VTR Greetings
• Ok Taecyeon, Nichkhun, Song Jong-min – presented Best International Artist
• Yoon Jong-shin – introduced Huh Gak
• Kim Jung-eun – speech
• Kim Kang-woo – presented Best R&B Asian Artist
• Hanni and Shilla Duty Free CEO – presented The Shilla Duty Free Asian Wave Award
• Jun Jeong Myeong and Kim Hyun Jung – presented Best Music Video
• Joo Jin-mo – presented Artist of the Year
• Yoon Eun-hye – presented Album of the Year
• Hong Jongmin and Kim Jung-eun – presented Song of the Year

Winners and nominees

Winners are listed first and highlighted in boldface.

;Special awards

• Best New Asian Artist Award: I Me – "Aiayiya"
• Asian Pop Artist: Perfume – "Chocolate Disco"
• Best Asian Artist: Jason Zhang – "It's Love"
• Best R&B Asian Artist: Chemistry – "Pieces Of Dream"
• Best International Artist: Far East Movement – "Like a G6"
• Choreographer Award: Kim Hwa-young
• Producer Award: Psy
• Adult Music Award: Tae Jin-ah
• Stylist Award: Yang Seung-ho
• Performance Award: Jisan Valley Rock Festival

Multiple awards

Artist(s) with multiple wins

The following artist(s) received two or more wins (excluding the special awards):

Artist(s) with multiple nominations

The following artist(s) received more than two nominations:

Criticism

SM Entertainment boycotted the 2010 Mnet Asian Music Awards, as they did in 2009, due to issues with fairness and employing a "no show, no award" policy where the winner must attend the ceremonies.

In addition, Mnet came under criticism due to the date and location of the awards. It was the first Mnet Asian Music Awards to take place outside of South Korea. They also aired on a Sunday, which means performers had to choose between SBS' The Music Trend show or the awards ceremony.

Broadcast

• South Korea: Mnet

• Cambodia: MyTV

• China: SMG, Channel V Mainland China

• Hongkong: TVB J2, TVBM

• Japan: Mnet Japan, Music On! TV (replay)

• Singapore: Channel U

• Southeast Asia: tvN Asia, Star World, Channel V Asia

• Taiwan: Dong Feng

• Thailand: Bang Channel

• Vietnam: YAN TV

References

References

1. (29 November 2010). "亞만명이 하나된 2010 MAMA의 명암". [[Naver]].
2. Hicap, Jonathan M.. (November 29, 2010). "2NE1 wins MAMA Artist, Album of the Year". Manila Bulletin Publishing.
3. [http://www.asiae.co.kr/news/view.htm?idxno=2009102015353886081 "MKMF goes into history"] ''Asiae''. October 20, 2009. Retrieved April 17, 2012
4. ''MAMA''. "[2010MAMA] part 1".
5. ''MAMA''. "[2010MAMA] Part 2".
6. ''MAMA''. "[2010MAMA] 3rd Part".
7. (November 29, 2010). "MAMA "보아-女가수상, 씨엔블루-男신인상 등 추후 전달"".
8. Hicap, Jonathan M.. (October 29, 2010). "Controversial Mnet Asian Music Awards bares nominees". Manila Bulletin Publishing.
9. Wee, Geun-woo. (November 29, 2010). "2010 Mnet Asian Music Awards (MAMA): Live in Macao". 10Asia.
10. Hicap, Jonathan M.. (November 17, 2010). "Rain and other K-pop singers won't attend Mnet music awards". Manila Bulletin Publishing.