2010 California Attorney General election

Campaign

For much of the election cycle following the primary election, political analysts theorized early on that the strength of Cooley's name after being twice elected District Attorney in Democratic-Stronghold Los Angeles County. Being viewed as a rising star in the California Republican Party, along with the strength of Meg Whitman's well-funded campaign anchoring the California Republican ticket in 2010 made Steve Cooley the initial favorite by a slight margin to win the election.

Kamala Harris coalesced Democratic support with her opposition to Proposition 8, which Cooley promised to defend in court, opposing the unpopular Proposition 23 and any proposal for an SB 1070-style law in California. Harris benefitted from an endorsement and joint appearance with President Barack Obama at a rally at the University of Southern California before election day. She also focused on promoting her candidacy in Los Angeles County towards the final weeks of the campaign, which promised to make the race competitive.

The election's only debate was held between the two major candidates on October 10, 2010, in a mock courtroom at the UC Davis School of Law. In a moment that was later dubbed by The New York Times in 2024 as "the 47 Seconds That Saved Kamala Harris's Political Career", Cooley was asked whether he planned to "double-dip" by taking the pension from his position as district attorney in addition to his $150,000 salary as California attorney general. Cooley answered that he would, saying, "I definitely earned whatever pension rights I have, and I will certainly rely upon that to supplement the very low, incredibly low salary that's paid to the attorney general." The remarks were widely considered to be tone-deaf and detrimental to Cooley's campaign, as the average annual household income in California was approximately $54,280 at the time; Cooley himself later remarked he had made a mistake by answering honestly. The Harris campaign quickly seized on the remarks with an ad depicting the question and answer, followed by text that read, "$150,000 a year isn't enough?" With the campaign running low on funds, the ads were run exclusively in Los Angeles, which was considered a stronghold for Cooley. The debate answer and subsequent ad campaign was later described as decisive both by journalists and members of both campaigns.

On election night, the headliners on the Republican ticket, Meg Whitman and Carly Fiorina, were soundly defeated by Jerry Brown and Barbara Boxer, with Democrats having a healthy margin to declare victory in every other statewide contest. Abel Maldonado, the incumbent Republican Lieutenant Governor who was defeated in his bid for election, stated that errors of the Whitman and Fiorina campaigns towards the end of the race dragged Republican candidates on the bottom of the ticket down.

The only bright spot statewide for the California Republican Party that night were early returns showing Cooley with a lead of up to eight points, in which he and many news organizations declared victory. However, the next morning, returns from Los Angeles County, which was believed to be a Cooley stronghold, came in strong for Kamala Harris, removing one of Cooley's key advantages and making the race too close to call. Cooley then canceled a victory press conference scheduled for that day.

Los Angeles and San Francisco County reported their returns, which favored Harris, and less than 38,000 votes (45.9% versus 45.7%) separated the candidates statewide at the end of counting that day.

On November 24, 2010, Cooley conceded the race when it was determined that he was going to be unable to overcome the 50,000-vote lead that Harris had built up and maintained during the past week, with a majority of the uncounted ballots coming from counties which Harris won. Having run the closest statewide race of the 2010 cycle in California, Cooley was the top vote-getter of the 2010 Republican ticket, while Harris's victory gave the Democratic Party a clean sweep of all of California's statewide offices — a feat the party had last accomplished in 2002.

Democratic primary

Candidates

• Rocky Delgadillo, attorney and former Los Angeles City Attorney who ran in the Democratic primary in 2006
• Kamala Harris, District Attorney of San Francisco
• Chris Kelly, attorney and former chief privacy officer of Facebook
• Ted Lieu, former military prosecutor and assemblymember from the 53rd district
• Pedro Nava, attorney and assemblymember from the 35th district
• Mike Schmier, employee rights attorney
• Alberto Torrico, assemblymember from the 20th district, former Majority Leader of the State Assembly, and workers' rights attorney

Results

Republican primary

Candidates

• Steve Cooley, Los Angeles County District Attorney
• John C. Eastman, constitutional law attorney and former dean of Chapman University School of Law
• Tom Harman, attorney and state senator representing the 35th district

Results

Minor parties

American Independent Party

Results

Green Party

• Peter Allen, attorney, former prosecutor, administrative law judge, and consumer advocate

Results

Libertarian Party

• Timothy Hannan, attorney, mediator and arbitrator

Results

Peace and Freedom Party

• Robert Evans, attorney, activist, former Recording Secretary of the Peace and Freedom Party

Results

General election

Polling

Results

Notes

References

References

1. (November 24, 2010). "Kamala Harris wins attorney general's race as Steve Cooley concedes". Los Angeles Times.
2. Dick, Jason. (August 12, 2020). "'It's just history': Kamala Harris as the VP nominee". FiscalNote.
3. Goldmacher, Shane. (2024-08-18). "The 47 Seconds That Saved Kamala Harris's Political Career". The New York Times.
4. "Breaking News".
5. "California — Election Results 2010". NY Times.
6. "L.A. Now". Los Angeles Times.
7. "GOP's Cooley Beats... GOP's Whitman {{!}} Capital Notes - From KQED's John Myers".
8. "Archived copy".
9. [https://web.archive.org/web/20101028105658/https://www.suffolk.edu/44241.html Suffolk University]
10. [http://latimesblogs.latimes.com/california-politics/2010/10/poll-california-attorney-general.html Los Angeles Times/USC]
11. [https://web.archive.org/web/20101008085340/http://www.legalnewsline.com/news/228963-harris-on-top-in-calif.-ag-survey David Binder Research]
12. [https://web.archive.org/web/20101020081242/http://field.com/fieldpollonline/subscribers/Rls2355.pdf Field Poll]
13. [https://web.archive.org/web/20110929162501/http://www.field.com/fieldpollonline/subscribers/Rls2343.pdf Field Poll]
14. "Statement of Vote November 2, 2010, General Election".