2001 AFL Grand Final

Background

Essendon were defending their 2000 premiership, and they went into the game having finished on top of the ladder on percentage ahead of second-placed Brisbane (both had won 17 games). Brisbane had won 15 consecutive games leading up to the grand final, a streak which commenced with a major upset of Essendon at the Gabba in Round 10. It was the Brisbane Lions' first appearance in a grand final, and it broke a long grand final drought for the two clubs who merged to form it in 1997: its Melbourne-based predecessor, Fitzroy Lions, had not contested a grand final since 1944, and its Brisbane-based predecessor, Brisbane Bears, did not contest a grand final in its ten-year history. Essendon were the dominant team between 1999 and 2001, losing just 11 games (including just one in 2000) from the start of 1999 until the 2001 grand final.

In the 2001 finals series, Essendon defeated Richmond by 70 points in the first qualifying final and then defeated Hawthorn by 9 points in the first preliminary final to advance to the grand final. Brisbane earned their place in the grand final by defeating by 32 points in the second qualifying final and then Richmond by 68 points in the second preliminary final.

In the lead-up to the match, Brisbane's Jason Akermanis won the Brownlow Medal. The two coaches, Kevin Sheedy and Leigh Matthews, had met in a grand final 11 years prior, when Matthews' Magpies ended their so-called "Colliwobbles" (a drought lasting 32 years) by defeating Sheedy's Bombers in the 1990 AFL Grand Final.

This was the last AFL match to be televised by the Seven Network before it lost the broadcasting TV rights to the sport, having shown the game for the previous 45 years, with the exception of 1987, when the game was televised by the ABC and TV0 in Brisbane. It wasn't until 2007 that Seven would regain the rights, and it wasn't until 2008 that the AFL Grand Final would again be televised by the Seven Network.

Match summary

Brisbane started the game well, scoring the first goal of the match from a free kick awarded to Alastair Lynch for holding against Dustin Fletcher. Essendon fought back late in the first quarter then took control of the game in the second term. Brisbane's poor kicking for goal almost put them out of the game in the second quarter as Essendon blew their lead out to 20 points late in the term. Brisbane had kicked an inaccurate 5.10 by the half-time break.

Brisbane managed to overrun Essendon in the third term, kicking six goals to one and turning a 14-point deficit into a 16-point lead. Brisbane's pace in the midfield and the tiring legs of most of the Essendon players played a pivotal role in Brisbane taking full control of the game in the second half to win comfortably. Essendon had scored two late goals in the last quarter after once trailing by as much as 39 points.

Shaun Hart of the Lions was awarded the Norm Smith Medal for being judged the best player. Matthew Lloyd was among the best for Essendon, kicking five goals.

Essendon captain James Hird was visibly shattered and disappointed in his post-match speech. A quick congratulations to Brisbane for winning was followed by a public apology to Bombers fans for letting them down.

In a remarkable statistic, most of the Lions' premiership side were on the playing list when the club won the wooden spoon in 1998.

This was the first of four consecutive grand final appearances by Brisbane, and the first of three consecutive flags. For Essendon, this is their most recent grand final appearance as of the completed 2025 season.

The lower than capacity attendance figure of 91,482 was blamed on MCC members not taking up their seats, with the AFL also pointing to the issues with airline partner Ansett Australia.

Norm Smith Medal

The Norm Smith Medal was awarded to Brisbane midfielder Shaun Hart. The voting panel for the award included Sunday Herald Sun reporter Damian Barrett, Seven Network's Robert DiPierdomenico, ABC Grandstand commentator Stan Alves, and Tony Morwood from 4AAA.

Teams

Scorecard

Legacy

A number of participants from this Grand Final have gone on to coach at senior level in the AFL:

• Chris Scott, (2011–present; 2011 and 2022 premiership coach)
• Damien Hardwick, (2010–2023; 2017, 2019 and 2020 premiership coach), (2024–present)
• Craig McRae, , (2022–present; 2023 premiership coach)
• Michael Voss, (2009–2013), (2022–present)
• Brad Scott, (2010–2019), (2023–present)
• James Hird, (2011–2013, 2015)
• Justin Leppitsch, (2014–2016)

This was the first of six consecutive premierships to be won by non-Victorian clubs, during which one club from each of the other four major mainland states (Queensland, South Australia, New South Wales and Western Australia) won the premiership, with Brisbane winning again in 2002 and 2003, followed by in 2004, in 2005 and in 2006.

Notes

References

References

1. In 1897 and 1924 there were no grand finals and instead the premier was decided by a finals play-off. In 1948 and 1977 there were grand final replays after initial draws.
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4. [http://www.couriermail.com.au/ipad/rays-of-hope-in-lions-historical-record/story-fn6ck6f9-1226036543905 Rays of hope in Lions' historical record], ''The Courier-Mail'', 10 April 2011
5. (1 October 2001). "MCC cops blame for low crowd". News Corporation Australia.
6. (30 September 2001). "SHAUN HART The Norm Smith Medallist". Nationwide News Pty Ltd.
7. Wilson, Caroline. (23 October 2020). "A tale of two coaches: A greater legacy awaits either Scott or Hardwick". The Age.
8. Edmund, Sam. (4 October 2017). "The coach: How Dimma guided Tigers". Herald Sun.
9. (28 September 2017). "Leppitsch lives Tiger dream after Lions nightmare". The Morning Bulletin.
10. Hope, Shayne. (2 October 2023). "Leppitsch surprised by Pies' rapid climb to AFL summit". Perth Now.
11. (27 May 2007). "Demetriou: Victorian clubs need help". PerthNow.
12. (27 May 2007). "Interstate AFL dominance leads to investigation". [[ABC News (Australia).
13. Gough, Paul. (24 September 2005). "Cruel defeat for West Coast". Australian Football League.