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1996 United States Senate election in New Jersey

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FieldValue
election_name1996 United States Senate election in New Jersey
countryNew Jersey
typepresidential
ongoingno
previous_election1990 United States Senate election in New Jersey
previous_year1990
next_election2002 United States Senate election in New Jersey
next_year2002
election_dateNovember 5, 1996
turnout72% ( 18pp)
image_sizex145px
image1Robert Torricelli.jpg
nominee1**Robert Torricelli**
party1Democratic Party (United States)
popular_vote1**1,519,328**
percentage1**53.12%**
image2File:Dick Zimmer.jpg
nominee2Dick Zimmer
party2Republican Party (United States)
popular_vote21,227,817
percentage242.93%
map_image
map_caption**Torricelli**:
**Zimmer**:
titleU.S. Senator
before_electionBill Bradley
before_partyDemocratic Party (United States)
after_electionRobert Torricelli
after_partyDemocratic Party (United States)

Zimmer:
The 1996 United States Senate election in New Jersey was held on November 5, 1996. Incumbent Democratic U.S. Senator Bill Bradley decided to retire instead of seeking a fourth term. The seat was won by Democratic congressman Robert Torricelli.

Democratic primary

Candidates

  • Robert Torricelli, U.S. representative from Englewood

Declined

  • Rob Andrews, U.S. representative from Bellmawr
  • Bill Bradley, incumbent senator since 1979 (declined August 17, 1995)
  • James Florio, former governor of New Jersey
  • Ray Lesniak, state senator from Elizabeth
  • Jim McGreevey, state senator and mayor of Woodbridge
  • Bob Menendez, U.S. representative from Union City (declined October 21, 1995)

Campaign

Senator Bill Bradley announced on August 17, 1995, that he would not stand for a fourth term.

Initial speculation in the Democratic Party centered on two North Jersey congressmen, Robert Torricelli and Robert Menendez. Torricelli, who had over $1.2 million in campaign funds on hand and had been contacting key players for several weeks in anticipation that Bradley would retire, immediately issued a statement claiming several prominent party members had urged him to run for the seat.

Menendez, who had roughly $165,000 in funds, likewise issued a statement that he would give the race "serious consideration" and "look at it in terms of what's in the best interest of the party and the state." Menendez's decision was further complicated by the fact that Torricelli's district also included part of Hudson County, and many local politicians immediately endorsed Torricelli. In September, he requested that Hudson County politicians refrain from taking sides, given the potential for a competitive primary. Menendez ultimately announced he would not challenge Torricelli in October 1995, fueling immediate speculation that he would campaign for governor in 1997.

Results

Republican primary

Candidates

  • Richard DuHaime, Passaic County freeholder
  • Dick LaRossa, state senator from Ewing
  • Dick Zimmer, U.S. representative from Delaware Township

Declined

  • Michael Chertoff, former United States Attorney for the District of New Jersey
  • Thomas Kean, former governor
  • Marge Roukema, U.S. representative from Ridgewood
  • Bret Schundler, mayor of Jersey City

Campaign

Zimmer announced his campaign before Bradley's announced retirement, and was the front-runner from the start, getting endorsements from Republican leaders across the state, including Governor Christine Todd Whitman. Bradley's retirement shook up the race, as several serious contenders, including the popular former Governor Thomas Kean, reconsidered whether to run.

Both DuHaime, a pro-life candidate, and La Rossa, a pro-gun candidate, attempted to portray Zimmer as too liberal, but Zimmer largely ignored his opponents and won the primary easily.

Results

General election

Candidates

  • Robert Torricelli, U.S. representative from Englewood (Democratic)
  • Dick Zimmer, U.S. representative from Delaware Township (Republican)

Campaign

Democratic U.S. Representative Robert Torricelli won his party's primary unopposed, and Republican U.S. Representative Dick Zimmer won his party's nomination easily. Torricelli defeated Zimmer in the general election by 10 points, while President Bill Clinton simultaneously carried New Jersey by almost 18% in his reelection bid. Third-party and independent candidates carried 4.8% of the vote.

Like other Democratic candidates around the country, Torricelli tried to tie "Zig-Zag Zimmer" to House Speaker Newt Gingrich and attacked him for flip flopping on his positions on issues like Medicare, gun control and an increase in the minimum wage during the campaign. Zimmer tried to cast his opponent as a tax-and-spend liberal with ethical flaws. Military morale was also a part of the campaign.

Polling

Poll sourceDate(s)
administeredSample
sizeMargin
of errorRobert
Torricelli (D)Dick
Zimmer (R)Other/
undecided
Rutgers-EagletonSeptember 6–13, 1995804 A±3.5%29%**34%**37%
707 RV±3.5%29%**34%**36%
date=September 2025}}June 13–19, 1996646 RV±4.0%**39%**31%31%
date=September 2025}}September 5–11, 1996627 RV±4.0%**38%**32%30%
date=September 2025}}October 10–20, 1996810 RV±3.5%**40%**35%25%
Rutgers-EagletonOct. 29–Nov. 1, 1996810 RV±3.5%**41%**37%19%
508 LV±4.5%**42%**41%17%
Poll sourceDate(s)
administeredSample
sizeMargin
of errorJim
Florio (D)Dick
Zimmer (R)Other/
Undecided
Rutgers-EagletonSeptember 6–13, 1995804 A±3.5%39%**42%**19%
707 RV±4.0%39%**43%**18%

Results

By county

CountyTorricelli votesTorricelli %Zimmer votesZimmer %Other votesOther %
Atlantic**41,564****53.3%**33,41642.8%3,0243.9%
Bergen**185,365****53.6%**150,65543.6%9,5442.9%
Burlington**73,517****49.7%**66,45044.9%7,9575.3%
Camden**105,932****59.9%**62,56435.4%8,2604.7%
Cape May17,78643.2%**22,040****53.5%**1,3783.4%
Cumberland**22,129****53.6%**16,88640.9%2,2465.5%
Essex**160,714****67.9%**68,28628.9%7,6083.2%
Gloucester**49,190****51.7%**40,10542.2%5,8306.2%
Hudson**111,539****71.1%**39,22025.0%6,1433.9%
Hunterdon15,53831.2%**31,002****62.3%**3,2476.5%
Mercer**67,867****55.3%**48,82939.8%6,1105.0%
Middlesex**133,123****54.6%**94,97839.0%15,5126.4%
Monmouth108,06047.1%**109,173****47.6%**11,9875.3%
Morris73,92139.2%**103,283****54.8%**11,3786.0%
Ocean91,04147.4%**92,505****48.2%**8,5274.4%
Passaic**74,118****54.3%**57,09041.8%5,4073.9%
Salem11,73646.2%**12,102****47.6%**1,5856.3%
Somerset44,74841.4%**58,393****54.0%**5,0684.7%
Sussex18,15234.3%**30,865****58.4%**3,8437.3%
Union**99,356****55.5%**69,78139.0%9,7845.4%
Warren13,93238.0%**20,194****55.1%**2,5236.9%
**Total****1,519,328****52.7%**1,227,81742.6%136,9614.7%

Counties that flipped from Republican to Democratic

  • Bergen
  • Passaic

Counties that flipped from Democratic to Republican

  • Salem
  • Cape May

References

References

  1. "General Election Data - 1924 to 2022".
  2. Wilson, Greg. (17 Aug 1995). "Bradley bows out; Menendez, Torricelli eye his Senate seat". [[The Jersey Journal]].
  3. Weiss, Peter. (24 Oct 1995). "No delays next time". [[The Jersey Journal]].
  4. Weiss, Peter. (12 Sep 1995). "Menendez still in hunt". [[The Jersey Journal]].
  5. "US Senate Primary Election Returns for election held June 4, 1996".
  6. (5 June 1996). "U.S. Senate Race in New Jersey Narrows to Zimmer and Torricelli". [[The New York Times]].
  7. [https://eagletonpoll.parc.us.com/client/index.html#/search Rutgers-Eagleton]
  8. "NJ DOS - Division of Elections - Election Results Archive".
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