1975 New Zealand general election

Background

The incumbent Labour Party's decline in popularity during the previous term had as factors the death of its leader, Norman Kirk, economic decline triggered by the United Kingdom's accession to the European Communities—most importantly the European Economic Community (EEC)—and the 1973 oil crisis.

Following the sudden death of Labour leader Kirk, the party was led by Bill Rowling, a leader who was characterised as being weak and ineffectual by some political commentators. Labour's central campaign was the so-called "Citizens for Rowling" petition which attacked National leader Robert Muldoon's forthright leadership style. This campaign was largely seen as having backfired on Labour.

The National Party responded with the formation of "Rob's Mob". As former Minister of Finance in the previous National government, Muldoon focused on the economic impact of Labour's policies; National's campaign advertising suggested that Labour's recently introduced compulsory personal superannuation scheme would result in the government owning the New Zealand economy by using the worker's money, akin to a communist state. Muldoon argued that his New Zealand superannuation scheme could be funded from future taxes rather than an additional tax on current wages.

In July 1974, Muldoon as opposition leader had promised to cut immigration and to "get tough" on law and order issues. He criticised the Labour government's immigration policies for contributing to the economic recession and a housing shortage which undermined the New Zealand "way of life".

During the 1975 general elections, the National Party had also played an electoral advertisement that was later criticized for stoking negative racial sentiments about Polynesian migrants.

The campaign also achieved notoriety due to an infamous television commercial featuring "Dancing Cossacks", which was produced by Hanna Barbera on behalf of National's ad agency Colenso.

A consummate orator and a skilled television performer, Muldoon's powerful presence on screen increased his popularity with voters.

MPs retiring in 1975

Four National MPs and Three Labour MPs intended to retire at the end of the 37th Parliament:

Opinion polling

Results

The final results saw National win 55 seats, and Labour 32 seats. The party seat numbers were an exact opposite of the 1972 election, when Labour won 55 seats to National's 32. This election also represented the biggest swing against a sitting government since 1935, outdoing the previous record set in 1972.

Robert Muldoon replaced Bill Rowling as Prime Minister, ending the term of the Third Labour government, and beginning the term of the Third National government. No minor parties won seats, though the election saw the best ever result for New Zealand's first green political party, Values. There were 1,953,050 electors on the roll, with 1,603,733 (82.11%) voting.

While Muldoon would be re-elected twice, this would be the only time between 1969 and 1990 that National polled more votes than Labour.

Notable electorate results included the election of two Māori MPs to general seats; the first time that any Māori had been elected to a non-Māori electorate since James Carroll in 1893. The MPs in question were Ben Couch in Wairarapa and Rex Austin in Awarua.

In and , Labour was first on election night but lost when special votes were counted.Source material does not include results. & line 3 (%) of table --

Votes summary

The table below shows the results of the 1975 general election:

Key

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References

References

1. (21 October 2023). "Thomas Coughlan: Labour’s soul searching begins as drums beat for David Parker challenge". [[The New Zealand Herald]].
2. (1975). "''National Party advertisement''". TVNZ Television New Zealand, Te Ara: The Encyclopedia of New Zealand.
3. (23 August 2013). "Dancing Cossacks political TV ad". [[Ministry for Culture and Heritage]].
4. (21 August 1974). "Mr MacIntyre nominated". [[The Press]].
5. (23 April 1974). "Retirement of M.P.". [[The Press]].
6. (21 December 1974). "Sir John Marshall to end political career next year". [[The Press]].
7. (7 August 1974). "Raglan M.P. to retire". [[The Press]].
8. (18 October 1974). "Last Term for Mr Douglas". [[The New Zealand Herald]].
9. (18 October 1974). "Labour candidates". [[The Press]].
10. (21 June 1975). "Mr Watt not to stand". [[The Press]].
11. "Historical Pollling Data 1974–2021". Patrick Leyland.
12. Calderwood, David. (2010). "Not a Fair Go: A History and Analysis of Social Credit's Struggle for Success in New Zealand's Electoral System". University of Waikato.
13. (21 October 1975). "Poll shows National lead". [[The Press]].
14. (17 April 1976). "Mr Munro gets seat in council". [[The Press]].
15. (5 May 1976). "Beetham stretches majority". [[Waikato Times.